Pop Mart shares plunge as Labubu popularity declines

Post Today•Economy•5d ago

Reader Briefing

Pop Mart shares fell 8.9% on Friday, August 21, 2026, following warnings of slowing growth and declining Labubu sales.

•Pop Mart shares experienced their sharpest intraday drop since March 26 on the Hong Kong Stock Exchange on August 21, 2026.
•The company faces declining sales of its flagship Labubu character and high inventory levels exceeding 6 months.
•Financial institutions including Citigroup, Jefferies, and Morgan Stanley have lowered growth forecasts for Pop Mart.
•Pop Mart plans to launch new Labubu collections and initiate a share buyback of 2,000 - 5,000 million yuan.

•Pop Mart shares fell 8.9% during morning trading on Friday, August 21, 2026, in the Hong Kong Stock Exchange.
•Wang Ning, CEO of Pop Mart, signaled that performance is entering a slowdown phase and may miss a 20% growth target.
•Labubu sales have returned to normal levels after experiencing explosive growth in 2025.
•Si De, Chief Operating Officer of Pop Mart, admitted the company is carrying stock accumulated for over 6 months.
•Morgan Stanley predicts sales in Quarter 3 may drop 35-40% compared to the record highs of 2025.
•Lydia Lin of Citigroup estimates total revenue for Pop Mart in 2026 will decrease by 8%.
•Pop Mart intends to spend 2,000 - 5,000 million yuan on a share buyback within the next 6 months.
•Pop Mart will release new collections in the Labubu series to maintain the momentum of the main character.

Full article content is available on the original source.

Wang Ning

"There is a very high possibility that we will not reach the 20% growth target."

มีความเป็นไปได้สูงมากที่เราจะไปไม่ถึงเป้าหมายการเติบโตที่ 20%

Pop Mart(POP MART International Group)

A global art toy manufacturer whose shares fell sharply on the Hong Kong Stock Exchange.

Citigroupℹ️

A financial institution that reduced its 2026 revenue forecast for Pop Mart.

Jefferiesℹ️

A financial institution whose analysts highlighted Pop Mart's difficult period.

Morgan Stanleyℹ️

A financial institution that forecasted a significant sales drop for Pop Mart in Quarter 3.

Bloomberg

The source of the information cited in the article.

Wang Ning(หวัง หนิง)

The Chief Executive Officer of Pop Mart.

Si De(ซือ เต๋อ)

The Chief Operating Officer of Pop Mart.

Lydia Lin(ลิเดีย หลิน)

An analyst from Citi/Citigroup.

Anne Ling(แอน หลิง)

A lead analyst at Jefferies.

Hong Kong Stock Exchange(ตลาดหลักทรัพย์ฮ่องกง)ℹ️

The exchange where Pop Mart shares are traded.