Poonpong Unveils 9 Urgent Missions for Thai Economic Recovery

Post Today•Economy•1d ago

Reader Briefing

Poonpong Naiyanapakorn announced nine urgent missions for the Ministry of Commerce to support stable economic growth and adapt to global trade changes.

•Poonpong Naiyanapakorn will officially assume the position of Permanent Secretary of the Ministry of Commerce on October 1, 2026.
•The Ministry of Commerce has identified nine urgent missions divided into short-term and medium-term goals.
•The missions focus on cost of living, trade fairness, SME empowerment, export value, FTA negotiations, law enforcement, digital services, regulatory updates, and personnel support.
•Thailand's SMEs consist of 3.28 million entities, accounting for 99.5% of all businesses and 34.8% of GDP.

Overview

•Poonpong Naiyanapakorn is scheduled to officially start the role of Permanent Secretary of the Ministry of Commerce on October 1, 2026.
•Poonpong Naiyanapakorn identified global trade drivers including geopolitics, technology, risk diversification, environmental issues, and demographic changes.
•The Ministry of Commerce will implement three measures to manage the cost of living: monitoring prices, proactive price reduction projects like 'Thai Help Thai', and supporting online trade channels.
•The Ministry of Commerce aims to protect SMEs from market dominance by large capital entities and prevent the underpricing of agricultural products.
•SME exports for the first seven months of 2026 (January - July) were valued at 32,817.8 million US dollars, representing 14.2% of total exports.
•The Ministry of Commerce will accelerate the negotiation of the Thailand-European Union FTA.
•The Ministry of Commerce will combat illegal businesses and nominal companies using the Prime Minister's Office Regulation on the Committee for Managing Foreign Goods and Businesses Violating the Law 2026.
•Poonpong Naiyanapakorn emphasized that personnel are the heart of the Ministry of Commerce and must be supported through merit-based systems and modern tools.

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Key Entities

Person

Poonpong Naiyanapakorn(พูนพงษ์ นัยนาภากรณ์)

Director General of the Department of Business Development and Permanent Secretary-Designate of the Ministry of Commerce.

Organization

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The government ministry responsible for executing nine urgent missions to support the Thai economy.

Department of Business Development(กรมพัฒนาธุรกิจการค้า)

The department where Poonpong Naiyanapakorn serves as Director General.

Law

Prime Minister's Office Regulation on the Committee for Managing Foreign Goods and Businesses Violating the Law 2026(ระเบียบสำนักนายกรัฐมนตรีว่าด้วยคณะกรรมการการบริหารจัดการปัญหาสินค้าจากต่างประเทศและธุรกิจต่างประเทศที่ฝ่าฝืนกฎหมาย 2569)

A regulation used to coordinate the suppression of illegal foreign goods and businesses.

Policy

Thailand-European Union FTA(FTA ไทย-สหภาพยุโรป)

A key trade agreement currently being accelerated for negotiation by the Ministry of Commerce.