Poonpong reveals 9 urgent missions for Ministry of Commerce

Matichon•Economy•1d ago

Reader Briefing

Poonpong Naiyanapakorn, the incoming Permanent Secretary of Commerce, has announced nine urgent missions to adapt Thai trade to global changes and support SMEs.

•Poonpong Naiyanapakorn will officially assume the position of Permanent Secretary of Commerce on October 1, 2026.
•The Ministry of Commerce identifies nine urgent missions to address geopolitical impacts, technology, and environmental issues.
•Thai SMEs currently number 3.28 million, representing 99.5% of all businesses and contributing 34.8% to the GDP.
•The Ministry of Commerce aims to increase the proportion of Thai-owned exporters, which currently stands at approximately 25%.

Overview

•Poonpong Naiyanapakorn will officially begin the role of Permanent Secretary of Commerce on October 1, 2026.
•Poonpong Naiyanapakorn stated that the Ministry of Commerce will implement nine urgent missions to handle rapid global trade changes and geopolitical factors.
•The Ministry of Commerce will manage the cost of living through price monitoring, proactive price reduction projects like Thai Chuay Thai, and increasing online trade channels.
•The Ministry of Commerce will protect SMEs from unfair advantages held by large capital holders and prevent the pressing of agricultural prices.
•In the first seven months of 2026, exports from Thai SMEs were valued at 32,817.8 million USD, accounting for 14.2% of total exports.
•The Ministry of Commerce intends to accelerate the Thailand-European Union FTA as part of its trade negotiation goals.
•The Ministry of Commerce will suppress nominee businesses and illegal foreign capital through stricter legal enforcement and database analysis.
•Poonpong Naiyanapakorn plans to modernize the Ministry of Commerce by transitioning from paper-based services to digital systems to reduce corruption.

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Key Entities

Person

Poonpong Naiyanapakorn(พูนพงษ์ นัยนาภากรณ์)

Director-General of the Department of Business Development and Permanent Secretary-designate of the Ministry of Commerce.

Organization

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The government agency responsible for managing trade, exports, and SME support in Thailand.

Department of Business Development(กรมพัฒนาธุรกิจการค้า)

The department headed by Poonpong Naiyanapakorn.

European Union(สหภาพยุโรป)ℹ️

An entity with which Thailand is pursuing a Free Trade Agreement (FTA).

Law

Prime Minister's Office Regulation on the Committee for Managing Problems of Foreign Goods and Foreign Businesses Violating the Law 2026(ระเบียบสำนักนายกรัฐมนตรีว่าด้วยคณะกรรมการการบริหารจัดการปัญหาสินค้าจากต่างประเทศและธุรกิจต่างประเทศที่ฝ่าฝืนกฎหมาย 2569)

A regulation used to combat illegal foreign businesses and grey capital, chaired by a Deputy Prime Minister.

Policy

Thai Chuay Thai(ไทยช่วยไทย)

A proactive project by the Ministry of Commerce to reduce product prices and the cost of living for citizens.