PLUS expands to 123 countries in Q3 2026

MGR Online•Economy•5d ago

Reader Briefing

Royal Plus targets expansion into Poland, the Cayman Islands, and Ghana in Q3 2026 to increase its global customer base to 123 countries.

•Royal Plus expanded into Spain, Turkey, Oman, and Maldives in Q2 2026.
•The company plans to enter Poland, the Cayman Islands, and Ghana in Q3 2026.
•Royal Plus will participate in the SIAL PARIS food and beverage fair from October 17-21, 2026.
•New products Coco Matcha and Fruit Tea will be launched to target health-conscious consumers.

Overview

•Royal Plus expanded its business base into Spain, Turkey, Oman, and Maldives during Q2 2026.
•Royal Plus is targeting three new markets in Q3 2026: Poland, the Cayman Islands, and Ghana.
•The expansion in Q3 2026 will bring the Royal Plus customer base to over 123 countries worldwide.
•Royal Plus will attend the SIAL PARIS event in France from October 17-21, 2026, to penetrate European markets.
•Royal Plus is launching Coco Matcha and Fruit Tea products for health-conscious consumers.
•Royal Plus is expanding domestic distribution of Coco Royal 100% coconut water via Villa Market, Lotus's, and Tops Market.
•Royal Plus is implementing a digital marketing plan for the Coco Royal brand on TikTok using Macro and Nano KOLs.
•Phonsang Saebe stated that business trends in Q3 2026 are improving compared to the previous quarter due to the beverage high season.

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Key Quotes

Phonsang Saebe

"PLUS remains committed to seeking new business opportunities alongside enhancing production potential and efficient cost management to drive stable growth and make Thai innovative beverage brands sustainably recognized internationally."

PLUS ยังคงมุ่งมั่นค้นหาโอกาสทางธุรกิจใหม่ๆ ควบคู่กับการยกระดับศักยภาพการผลิตและการบริหารจัดการต้นทุนอย่างมีประสิทธิภาพ เพื่อผลักดันให้ผลประกอบการเติบโตอย่างมั่นคง และสร้างแบรนด์เครื่องดื่มนวัตกรรมของไทยให้เป็นที่ยอมรับในระดับสากลอย่างยั่งยืน

Key Entities

Organization

Royal Plus Public Company Limited(บริษัท โรแยล พลัส จำกัด (มหาชน))

A beverage company also known as PLUS that exports innovative Thai beverage brands globally.

Villa Market

A leading department store distributing Coco Royal coconut water in Thailand.

Lotus's(Lotus’s)ℹ️

A leading department store distributing Coco Royal coconut water in Thailand.

Tops Marketℹ️

A leading department store distributing Coco Royal coconut water in Thailand.

TikTokℹ️

A digital platform used by Royal Plus for marketing and sales through TikTok Shop.

Person

Phonsang Saebe(พลแสง แซ่เบ๊)

Managing Director of Royal Plus Public Company Limited.

Place

Spain(สเปน)ℹ️

A strategic country where Royal Plus products received a high response in Q2 2026.

Turkey(ตุรกี)ℹ️

A strategic country where Royal Plus products received a high response in Q2 2026.

Oman(โอมาน)ℹ️

A strategic country where Royal Plus products received a high response in Q2 2026.

Maldives(มัลดีฟส์)ℹ️

A strategic country where Royal Plus products received a high response in Q2 2026.

Poland(โปแลนด์)ℹ️

One of the three new target markets for Royal Plus in Q3 2026.

Cayman Islands(หมู่เกาะเคย์แมน)ℹ️

One of the three new target markets for Royal Plus in Q3 2026.

Ghana(กานา)ℹ️

One of the three new target markets for Royal Plus in Q3 2026.

France(ฝรั่งเศส)ℹ️

The country where the SIAL PARIS event is held.