Plan B 9-Month 2026 Results: Revenue 7,677M, Profit Up 9.5%

Matichon•Economy•18m ago

Reader Briefing

Plan B reported a net profit of 824 million baht for the first nine months of 2026, reflecting growth driven by sport marketing and strategic investments.

•Plan B earned total revenue of 7,677 million baht and net profit of 824 million baht in the first nine months of 2026.
•Plan B began recognizing profit shares from COM7 starting in September 2026.
•Plan B is investing 860 million baht in iCare to capture growth in the mobile phone insurance market.
•The Out-of-Home media business and Participatory Marketing business both showed continued growth.

Overview

•Plan B recorded total revenue of 2,601 million baht and net profit of 320 million baht for the third quarter of 2026.
•For the first nine months of 2026, Plan B achieved total revenue of 7,677 million baht and net profit of 824 million baht, a 9.5% year-on-year increase.
•Plan B began recognizing profit shares from COM7 in the third quarter of 2026, specifically starting in September.
•Plan B is proceeding with an investment of 860 million baht in iCare, which is expected to be completed by the end of 2026.
•The Participatory Marketing business of Plan B generated 615 million baht in revenue, with Sport Marketing growing 79.3% year-on-year to 560 million baht.
•Plan B's Sport Marketing growth was driven by the management of marketing rights for the 2026 ASEAN Football Championship and the Rajadamnern World Series.
•Plan B generated free cash flow of 2,676 million baht during the first nine months of 2026 and maintained a D/E ratio of 1.09 times.
•Plan B expects fourth quarter 2026 to be supported by seasonal advertising demand and full-quarter profit recognition from COM7.

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Key Entities

Organization

Plan B(แพลนบี)

A company specializing in out-of-home media and participatory marketing that invests strategically in COM7 and iCare.

COM7ℹ️

An organization in which Plan B has invested and from which Plan B receives a share of profits.

iCare

A specialist in mobile phone insurance and electronic device protection products receiving investment from Plan B.

VGI

A partner of Plan B for enhancing media network potential.

Hello Bangkok LED

A partner of Plan B for enhancing media network potential.

Place

Rajadamnern Stadium(สนามราชดำเนิน)ℹ️

The venue where Plan B is enhancing experiences through Immersive Storytelling for the Rajadamnern World Series.

Switzerland(ประเทศสวิตเซอร์แลนด์)ℹ️

The location of the Road to RWS competition.