"Peck Sanochai" Launches "Mafia Noodles" to Conquer Global Market

Khaosod•Economy•1d ago

Reader Briefing

Sanochai 'Peck' Boonyachai is expanding his 'Mafia Noodles' brand, envisioning a 'Mafia Universe' of Thai spicy food products for international markets.

•Sanochai 'Peck' Boonyachai is launching a new branded food universe called 'Mafia Universe' to expand his 'Mafia Noodles' brand.
•The expansion includes new instant noodles, sauces, and snacks, all featuring signature Thai spiciness.
•The brand aims to target markets in ASEAN, the Middle East, and Asia, with a planned launch event at THAIFEX – ANUGA ASIA 2026.

Overview

•Sanochai 'Peck' Boonyachai announced the launch of 'Mafia Universe' to further develop the 'Mafia Noodles' brand.
•Ko Peg Food is launching a new line of products including noodles, sauces, and snacks under the 'Mafia Universe' concept.
•The 'Mafia Universe' concept aims to showcase the distinctiveness of Thai spicy flavors on a global scale.
•The new product lines are an extension of the success of 'Thailand No.1 Premium Instant Noodle'.
•The new product lines will be showcased at THAIFEX – ANUGA ASIA 2026, scheduled from May 26-30, 2026.
•The company plans to expand its market reach both domestically and internationally, focusing on ASEAN, the Middle East, and Asia.
•Ko Peg Food will exhibit at Hall 3, Booth No. 3-D43 during the THAIFEX – Anuga Asia 2026 trade show.

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Key Entities

Person

Sanochai 'Peck' Boonyachai(เป๊ก สัณณ์ชัย)

Founder of Ko Peg Food and creator of the 'Mafia Noodles' brand and 'Mafia Universe' concept.

Organization

Ko Peg Food(โก๋เป็กฟู้ด)

The company behind the 'Mafia Noodles' brand and the new 'Mafia Universe' food concept.

Mafia Noodles(บะหมี่มาเฟีย)

The flagship noodle brand being expanded into a larger 'Mafia Universe' of food products.

Mafia Universe(จักรวาลมาเฟีย)

The overarching brand concept encompassing spicy Thai food products, including noodles, sauces, and snacks, launched by Ko Peg Food.