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Pattaya Mayor addresses tourism slowdown and high season plans

Pattaya Mayor addresses tourism slowdown and high season plans

MGR Online•Society•40m ago

Reader Briefing

Pattaya Mayor Porameth Ngampichet acknowledges a tourism slowdown in Chonburi and announces a series of major events to stimulate the high season.

  • •Tourist arrivals in Chonburi for the first 9 months of 2026 decreased by 2.08% compared to the previous year.
  • •Pattaya Mayor Porameth Ngampichet attributes the slowdown to the global economy, Middle East conflicts, and rising travel costs.
  • •Pattaya is planning several large-scale events, including an International Jazz Festival and an International Fireworks Festival, to attract visitors.
  • •The city aims to set a Guinness World Record with a large Thai flag parachute jump on December 5.

Overview

  • •Social media images showing a quiet Walking Street in South Pattaya sparked criticism regarding the local economy and tourism situation.
  • •Chonburi province saw approximately 20.1 million tourists in the first 9 months of 2026, a 2.08% decrease from 20.5 million during the same period the previous year.
  • •The hotel occupancy rate for the first 9 months of 2026 was 61.05%, down 0.53 percentage points from 61.58% the previous year.
  • •Porameth Ngampichet stated the slowdown is caused by the global economic situation, conflicts in the Middle East, and increased energy costs leading to higher airfares.
  • •Pattaya is organizing the International Jazz Festival featuring Kenny G, and the Coffee on the Beach event from November 13-15.
  • •The Pattaya International Fireworks Festival is scheduled for November 27-28, followed by the One Flag One Nation event on December 5.
  • •Porameth Ngampichet is coordinating with the Chonburi Provincial Administrative Organization for budget support to organize large-scale activities.
  • •Porameth Ngampichet noted that while Walking Street images reflect a specific moment, the overall decline in tourists and occupancy is a key challenge for the high season.

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Key Entities

Person

Porameth Ngampichet(ปรเมศวร์ งามพิเชษฐ์)
The Mayor of Pattaya who is managing tourism recovery strategies.
Kenny Gℹ️
A world-class artist performing at the International Jazz Festival.

Organization

Pattaya City(เมืองพัทยา)ℹ️
The local government entity responsible for organizing tourism events and managing the area.
Ministry of Tourism and Sports(กระทรวงการท่องเที่ยวและกีฬา)ℹ️
The government body providing tourism statistics for Chonburi.
Chonburi Provincial Administrative Organization(องค์การบริหารส่วนจังหวัดชลบุรี)
The organization providing budget support for large-scale activities in the area.
Guinness World Recordsℹ️
The body whose world record Pattaya aims to achieve during the One Flag One Nation event.

Place

Chonburi(ชลบุรี)ℹ️
The province where Pattaya is located and where tourism statistics were recorded.
Walking Street(วอล์กกิ้งสตรีท)
A famous nightlife destination in South Pattaya.