Osotspa launches Babi Mild & Beyond Immortelle for 50+ market

MGR Online•Economy•8d ago

Reader Briefing

Osotspa Public Company Limited has launched the Babi Mild & Beyond Immortelle product line targeting the 50+ age group.

•Osotspa Public Company Limited expanded the Babi Mild brand to target the Silver Market and Longevity trend.
•The new Babi Mild & Beyond Immortelle series includes body cleanser, lotion, and body oil.
•The products feature Immortelle Flower extracts from France to promote sustainable skin longevity.

•Osotspa Public Company Limited launched the Babi Mild & Beyond Immortelle series specifically for adults aged 50+.
•The expansion targets the Silver Market and the global Longevity mega-trend.
•Osotspa Public Company Limited identified consumer insights that women aged 50+ are concerned about fragile and dry skin.
•Osotspa Public Company Limited developed three product categories: Organic Bath, Organic Lotion, and Organic Body Oil.
•The Babi Mild & Beyond Immortelle series utilizes Immortelle Flower extracts from France and Pentavitin to maintain skin moisture.
•Suthipa Panyamahasap stated that this move transitions Babi Mild from a gentleness expert to a leader in skin longevity innovation.
•Babi Mild & Beyond Immortelle products are available at leading department stores, shops nationwide, and online via Shopee, Lazada, Tiktok, and Osotspa Delivery.

Full article content is available on the original source.

Osotspa Public Company Limited(บริษัท โอสถสภา จำกัด (มหาชน))

A personal care market leader that launched the Babi Mild & Beyond Immortelle product line.

Babi Mild

A brand originally for mothers and children that expanded into the adult 50+ skin longevity market.

Suthipa Panyamahasap(สุทิพา ปัญญามหาทรัพย์)

The Chief Home & Personal Care and Health Care Officer of Osotspa Public Company Limited.

France(ฝรั่งเศส)ℹ️

The origin of the Immortelle Flower extract used in the product line.