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ORHW Health & Beauty 500 Branches by '73

ORHW Health & Beauty 500 Branches by '73

Thansettakij•Economy•20d ago

Reader Briefing

ORHW is launching a comprehensive strategy to capture a significant share of Thailand's 400-billion-baht Health & Beauty market, with ambitious plans for expansion and sales growth.

  • •ORHW is targeting the 400-billion-baht Health & Beauty market in Thailand.
  • •The company plans to expand its network significantly, aiming for 54 branches this year and 500 branches by 2030 (2030).
  • •Key strategies include diversifying product offerings with J/K/T-Beauty brands and enhancing customer experience through Smart BA and Omnichannel initiatives.

Overview

  • •This year, ORHW plans to open branches to reach 54 branches.
  • •This year, ORHW aims to expand its membership base to 100,000 members.
  • •By 2027 (2027), found & found aims to be Top 5 in the Thai Health & Beauty Retail market.
  • •ORHW aims to expand its network to 500 branches by 2030 (2030).
  • •ORHW is committed to competing with existing market leaders and new entrants.
  • •ORHW is diversifying its product selection to include J/K Beauty and T-Beauty brands.
  • •ORHW is developing a Smart BA (Beauty Advisor) model to provide neutral product recommendations.
  • •ORHW is enhancing its Omnichannel experience to cater to modern consumer preferences for convenience and speed.

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Source: Thansettakij (Original)

Key Quotes

ORHW
""This year, the company plans to open branches to reach 54 branches and expand the membership base to 100,000 members, believing that within 2027 Found & Found will be Top 5 in the Thai Health & Beauty Retail market.""
"ปีนีบริษัทมีแผนการเปิดสาขาให้ครบ 54 สาขา และขยายฐานสมาชิกให้ครบ 100,000 ราย โดยเชื่อมั่นว่าภายในปี 2027 found & found จะสามารถเป็น Top 5 ในตลาด Health & Beauty Retail ของไทย"
ORHW
""and expand the network to 500 branches by 2030.""
"และขยายเครือข่ายสู่ 500 สาขาภายในปี 2030 ได้"

Key Entities

Organization

ORHW
An entity focused on the Health & Beauty market, planning significant expansion and strategic product diversification.
found & found
An existing retail presence within the Health & Beauty sector, with 24 branches and 21 service points, aiming for Top 5 market position.
J/K Beauty
A category of beauty products from Japan and Korea, highlighted for their quality, innovation, and global trends, including long-term skincare technology relevant to an aging society.
T-Beauty
A category of Thai beauty products, noted for gaining popularity and offering quality items at accessible prices.