One Bangkok launches shopping campaign with Lexus grand prize

Matichon•Economy•1d ago

Reader Briefing

One Bangkok partners with Lexus Thailand to launch the One Bangkok Palette of the New Season campaign offering a luxury electric vehicle as a grand prize.

•One Bangkok and Lexus Thailand collaborated on the One Bangkok Palette of the New Season campaign.
•The campaign runs from August 1 to September 30, 2026.
•One Bangkok members can win a Lexus RZ 350e Grand Luxury valued at 2,990,000 Baht.
•Activities include shopping and dining within the Parade and The Storeys zones.

Overview

•One Bangkok launched the One Bangkok Palette of the New Season campaign to provide lifestyle experiences and special benefits.
•One Bangkok partnered with Lexus Thailand to offer a Lexus RZ 350e Grand Luxury worth 2.99 million Baht as a grand prize.
•Plinee Kongchansiri stated that One Bangkok aims to develop marketing activities that continuously engage customers who value spending benefits and lifestyle experiences.
•Supakorn Rattanawaraha stated that the collaboration links Lexus Thailand with consumers seeking high-level experiences and reinforces Lexus Thailand as a Luxury Lifestyle Brand.
•The One Bangkok Palette of the New Season campaign takes place between August 1 and September 30, 2026.
•The campaign encourages participants to experience shopping, dining, and lifestyle activities within the Parade and The Storeys zones.
•One grand prize of a Lexus RZ 350e Grand Luxury electric vehicle valued at 2,990,000 Baht is available for One Bangkok members.

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Key Entities

Organization

One Bangkok(วัน แบงค็อก)ℹ️

A project that launched the One Bangkok Palette of the New Season campaign.

Lexus Thailand(เลกซัส ประเทศไทย)

A luxury automotive brand that partnered with One Bangkok to provide rewards for the campaign.

Toyota Motor Thailand Co., Ltd.(บริษัท โตโยต้า มอเตอร์ ประเทศไทย จำกัด)

The company under which the Lexus Group operates.

Person

Plinee Kongchansiri(พลินี คงชาญศิริ)

The Chief Retail Officer of One Bangkok.

Supakorn Rattanawaraha(ศุภกร รัตนวราหะ)

The Senior Executive Vice President of Lexus Group at Toyota Motor Thailand Co., Ltd.

Place

Paradeℹ️

A zone within One Bangkok where campaign activities take place.

The Storeys

A zone within One Bangkok where campaign activities take place.