Oishi Launches "Oishi Senior Card" for Silver Age Market

MGR Online•Economy•18d ago

Reader Briefing

Oishi introduces the "Oishi Senior Card" to cater to the silver age demographic, offering special discounts and enhanced dining experiences.

•Oishi Holdings has launched the "Oishi Senior Card" targeting individuals aged 65 and above.
•The card offers a 30% discount on buffets at Oishi Grand, Oishi Eaterium, and Oishi Buffet branches.
•The membership card is available for purchase from April 1, 2026, to June 30, 2026, with a limited quantity.
•Oishi aims to promote healthy living through quality ingredients as part of its strategy to maintain market leadership.

Overview

•From April 1, 2026, to June 30, 2026, the "Oishi Senior Card" is available for purchase.
•The "Oishi Senior Card" offers buffet discounts from April 1, 2026, to December 31, 2026.
•Oishi has launched the "Oishi Senior Card" to target the silver age demographic.
•The "Oishi Senior Card" is priced at 299 Baht.
•A limited quantity of 3,300 "Oishi Senior Cards" will be issued.
•Customers aged 65 and above will receive a 30% discount on buffets.
•Oishi aims to promote quality of life through high-quality, healthy ingredients for seniors.
•Oishi believes that good food is the starting point for a strong body and mind, prompting the "Oishi Senior Card" initiative.

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Key Quotes

Oishi Representative

"Because we believe good food is the starting point for a strong body and mind. Oishi is ready to deliver premium Japanese food experiences to fulfill happiness for our special customers of all ages."

เพราะเราเชื่อว่า อาหารที่ดี...คือจุดเริ่มต้นของสุขภาพกายและใจที่แข็งแรง โออิชิจึงพร้อมส่งมอบประสบการณ์อาหารญี่ปุ่นระดับพรีเมียม เพื่อเติมเต็มความสุขให้กับลูกค้าคนพิเศษของเราในทุกช่วงวัย

Key Entities

Organization

Oishi Holdings Company Limited(โออิชิ โฮลดิ้ง จำกัด)

The parent company that launched the "Oishi Senior Card" initiative.

Oishi(โออิชิ)

The brand and operator of Japanese restaurants, introducing a new loyalty card.

Oishi Grand(โออิชิ แกรนด์)

One of the Oishi restaurant brands participating in the "Oishi Senior Card" promotion.

Oishi Eaterium(โออิชิ อีทเทอเรียม)

One of the Oishi restaurant brands offering discounts to "Oishi Senior Card" holders.

Oishi Buffet(โออิชิ บุฟเฟต์)

One of the Oishi restaurant brands where "Oishi Senior Card" holders receive buffet discounts.

Law

Oishi Senior Card(โออิชิ ซีเนียร์ การ์ด)

A new membership card launched by Oishi aimed at individuals aged 65 and above, offering special benefits.

Context

Silver Age(ซิลเวอร์ เอจ)

A demographic term used to describe individuals aged 65 and above, the target market for the "Oishi Senior Card".