Num Kanchai: Decoding Celeb Marketing and the 200 Million Value

MGR Online•Economy•19d ago

Reader Briefing

Num Kanchai has transitioned from an actor to a highly trusted news host and presenter, generating a business value potentially reaching 200 million baht per year.

•Num Kanchai is a presenter for multiple brands in 2026, including SALZ, Bell Bird's Nest, PULZAR, Dutch Mill, and NESCAFÉ.
•The Hone Krasae program, operated by Dee Khuen Dee Wan Co., Ltd., saw revenue grow by approximately 72% between 2021 and 2025.
•Num Kanchai holds 1.9 million shares (0.89%) in 88 (Thailand) Public Company Limited.
•Market estimates place Num Kanchai's annual presenter income between 40 million and 100 million baht.

Overview

•Num Kanchai is recognized by consumers as a trustworthy figure, shifting the marketing value from mere celebrity fame to "Trust."
•In 2026, Num Kanchai serves as a presenter for SALZ, Bell Bird's Nest, PULZAR, Dutch Mill, and NESCAFÉ, and partners with LYO and HONE.
•The Hone Krasae program achieved a rating of 1.075 on March 17, 2026, and 1.627 on June 9, 2026, among viewers aged 15 and above.
•Dee Khuen Dee Wan Co., Ltd. reported revenue of 148.60 million baht and a net profit of approximately 59.45 million baht in 2025.
•Hone Krasae first aired on June 5, 2017, via Channel 3 SD and moved to Channel 3 HD on October 1, 2019.
•Advertising rates for the Hone Krasae program are approximately 150,000 baht per minute.
•Num Kanchai is a director of Dee Khuen Dee Wan Co., Ltd., which was registered on September 13, 2010, with 5 million baht in registered capital.

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Key Entities

Person

Num Kanchai(หนุ่ม กรรชัย)

A news host of Hone Krasae and celebrity presenter who holds shares in 88 (Thailand) Public Company Limited.

Goy Arachaporn(ก้อย–อรัชพร)

A person collaborating with Num Kanchai in the 2026 SALZ campaign.

Lamyai Haithongkham(ลำไย ไหทองคำ)ℹ️

A person debuting with Num Kanchai for the PULZAR engine oil rebranding.

Nont Tanont(นนท์ ธนนท์)ℹ️

A person appearing in NESCAFÉ advertisements with Num Kanchai.

Phudit Kamnoedploy(ภูดิท กำเนิดพลอย)

The director of Dee Khuen Dee Wan Co., Ltd., also known as Num Kanchai.

Organization

Dee Khuen Dee Wan Co., Ltd.(บริษัท ดีคืนดีวัน จำกัด)

A television program production company registered on September 13, 2010, that produces Hone Krasae.

88 (Thailand) Public Company Limited(บริษัท 88 (ไทยแลนด์) จำกัด (มหาชน))

A public company owning health and beauty brands LYO, HONE, and ver.88.

Channel 3 SD(ช่อง 3 SD)

The initial broadcasting channel for Hone Krasae starting June 5, 2017.

Channel 3 HD(ช่อง 3 HD)ℹ️

The broadcasting channel for Hone Krasae since October 1, 2019.

SALZ

A toothpaste brand that has used Num Kanchai as a presenter since 2021.

Bellℹ️

A bird's nest drink brand using Num Kanchai to communicate health and expand its consumer base.

PULZAR

An engine oil brand that launched a rebranding campaign in 2026 with Num Kanchai.

Dutch Mill(ดัชมิลล์)ℹ️

An organization that appointed Num Kanchai as its first corporate presenter.

NESCAFÉℹ️

A coffee brand that collaborates with Num Kanchai for canned products.

LYO

A hair and scalp care brand under 88 (Thailand) Public Company Limited.

HONE

A skincare brand under 88 (Thailand) Public Company Limited.