NIVEA Leads Thai Skincare Towards Science-Driven Era
MGR Online•Economy•
Full article content is available on the original source.
Source: MGR Online (Original)
View Original Article
Key Quotes
"For over 100 years, NIVEA has grown from the confidence of consumers worldwide. In Thailand, we have long-standing bonds with consumers. This 100th anniversary this year not only reflects the brand's strength but also reinforces our commitment to continuously caring for Thai skin."
ตลอดระยะเวลากว่า 100 ปี นีเวียเติบโตจากความเชื่อมั่นของผู้บริโภคทั่วโลก และในประเทศไทยเอง เรามีความผูกพันกับผู้บริโภคมายาวนาน การครบรอบ 100 ปีในปีนี้ไม่เพียงสะท้อนถึงความแข็งแกร่งของแบรนด์ แต่ยังตอกย้ำถึงความมุ่งมั่นของเราในการดูแลผิวของคนไทยอย่างต่อเนื่อง
Key Entities
Organization
A global skincare brand that is reinforcing its leadership in the Thai market and pioneering the shift towards 'Science-Driven Skincare'.
Beiersdorfℹ️
The parent company of NIVEA, which invests heavily in Research & Development for skincare innovations and operates research centers globally.
Euromonitorℹ️
A market research company whose data on the Thai skincare market and NIVEA's position as the number 1 sunscreen brand is cited in the article.
The European cosmetics association, formerly known as COLIPA, with which Beiersdorf researchers collaborated on SPF standards.
Person
Varaporn Likhitjareonkul(วราพร ลิขิตจรรยากุล)
Managing Director of Beiersdorf Thailand, who commented on NIVEA's long-standing commitment and growth in the Thai market.
Product
NIVEA Ultra Oil
NIVEA's first sunscreen product, launched in 1936.
Thiamidol
An ingredient developed by NIVEA over 11 years to reduce dark spots, freckles, and melasma effectively without harming the skin.
NIVEA Skin Glow Serum
A NIVEA product that has quickly become number 1 in the serum market (bottle and sachet) due to its effectiveness in addressing skin concerns.
Serum-Infused Micellar Face Cleanser
A new product innovation to be launched by NIVEA that will strengthen its position in the Face Care segment.
NIVEA Luminous Skin Glow Daily Fluid SPF50
A new product innovation to be launched by NIVEA that will strengthen its position in the Face Care segment.
NIVEA Sun Stick
A new product innovation to be launched by NIVEA that will strengthen its position in the Face Care segment.
Black & White
A new formula of NIVEA's deodorants focusing on underarm skincare.