Nithi pushes 5 Game Changers for new tourism growth

Matichon•Economy•17d ago

Reader Briefing

The Tourism Authority of Thailand is implementing five 'Game Changers' to transition toward a high-value wellness economy.

•Nithi Seeprae of the Tourism Authority of Thailand presented the New Tourism strategy at an Exclusive Meeting seminar.
•The Tourism Authority of Thailand is shifting focus from quantity to 'Quality Volume' to increase spending per head and length of stay.
•The global wellness economy was valued at over 6.8 trillion USD in 2024, with Thailand holding a market share of 42.7 billion USD.
•The 'Healing is the New Luxury' campaign will continue through 2025, 2026, and 2027.

Overview

•Nithi Seeprae spoke at the Executive Talk 'New Tourism' during a seminar organized by Matichon editors at The Crystal Box, Gaysorn Tower.
•The Tourism Authority of Thailand is prioritizing the Wellness Economy as a main engine to drive the Thai economy.
•The global wellness economy grew 7.9% compared to 2023 and is projected to reach over 9.8 trillion USD by 2029.
•The Tourism Authority of Thailand has identified 5 Game Changers: Life Economy, Subculture Economy, Night Economy, Circular Economy, and Platform Economy.
•Nithi Seeprae stated that Thailand's competitive advantage is its service soft power, hospitality, and smiles.
•The Tourism Authority of Thailand will use the wellness economy as the core for global marketing via 29 offices worldwide.
•Nithi Seeprae noted that some laws have not kept pace with advancing technology, which may act as an obstacle.
•The Tourism Authority of Thailand aims to collaborate with the private sector and public health agencies to improve product updates and quality service.

Full article content is available on the original source.

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Source: Matichon (Original)

Key Quotes

Nithi Seeprae

"TAT will push for the movement of Thailand Wellness Valley, following Wellness Destination, because many provinces are ready to become wellness cities."

ททท.จะผลักดันให้เกิดการขับเคลื่อนไทยแลนด์ เวลเนส วัลเลย์ ต่อเนื่องจากเวลเนส เดสทิเนชั่น เพราะมีหลายจังหวัดที่มีความพร้อมขึ้นมาเป็นเมืองแห่งเวลเนส

Key Entities

Person

Nithi Seeprae(นิธี สีแพร)

Deputy Governor for Marketing Communications of the Tourism Authority of Thailand.

Organization

Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย)ℹ️

A government agency driving the New Tourism strategy and wellness economy in Thailand.

Matichon Editorial Team(กองบรรณาธิการมติชน)

The organizer of the Exclusive Meeting seminar on new tourism and the health economy.

Ministry of Culture(กระทรวงวัฒนธรรม)ℹ️

A government ministry that the Tourism Authority of Thailand may collaborate with to adjust opening hours of historical sites.

Place

The Crystal Box

The venue located on the 19th floor of Gaysorn Tower where the seminar was held.

Gaysorn Tower(อาคารเกษรทาวเวอร์)

The building housing The Crystal Box venue.

Policy

Healing is the New Luxury

A marketing campaign running from 2025 to 2027 defining luxury as healing.