Ngow Tek Seng: 50-Year Curtain Legend Goes Online, 10,000+ Rooms Installed

MGR Online•Economy•14d ago

Reader Briefing

A legendary 50-year-old curtain shop, 'Ngow Tek Seng,' is transitioning to its third generation of ownership and fully embracing online sales and installation services.

•The 50-year-old curtain shop 'Ngow Tek Seng' in Pahurat is being passed down to the third generation of heirs.
•The business, now operating as NTS Curtain, has fully launched its online presence, including a website, TikTok, and Facebook.
•The shop has amassed over 10,000 completed installations for various properties, highlighting its established reputation and craftsmanship.

Overview

•NTS Curtain (Ngow Tek Seng) has been operating for over 50 years.
•Ngow Tek Seng was founded by the current owner's grandfather, a Chinese-Thai immigrant, starting as a fabric seller and tailor in Pahurat.
•The third-generation heir decided to move the business fully online due to changing consumer behavior towards online purchases of home decor.
•NTS Curtain launched its official website (ntscurtain.com) and social media channels (TikTok and Facebook @ntscurtain) to reach customers nationwide.
•NTS Curtain has achieved over 10,000 accumulated installations.
•The business maintains its own tailoring factory to control quality and offer direct-from-source pricing.
•NTS Curtain offers comprehensive services including free on-site measurement, consultations, custom tailoring, and installation by its own team.
•NTS Curtain aims to make quality curtains from Pahurat easily accessible to customers nationwide, with current installation coverage in Bangkok-Perimeter, Khon Kaen, Phuket, and other provinces.

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Key Quotes

Third-generation heir

"Today, my grandfather's customers have become third-generation customers. Some families have ordered curtains from us for three generations."

ลูกค้าของรุ่นปู่ทุกวันนี้กลายเป็นลูกค้ารุ่นที่ 3 แล้วครับ บางครอบครัวสั่งผ้าม่านกับเรามาสามชั่วอายุคน

Third-generation heir

"The Pahurat storefront isn't as bustling as it was 30 years ago, but the craftsmanship and honesty my grandfather taught us still sell well. We just moved where we meet customers, from the storefront to the screen."

หน้าร้านพาหุรัดไม่ได้คึกคักเหมือน 30 ปีก่อน แต่ฝีมือกับความตรงไปตรงมาที่รุ่นปู่สอนไว้ยังขายได้เสมอครับ เราแค่ย้ายที่พบลูกค้า จากหน้าร้านไปอยู่บนหน้าจอ

Key Entities

Organization

Ngow Tek Seng(โง้วเต็กเซ้ง)

A 50-year-old curtain shop legend in Pahurat, now operating as NTS Curtain.

NTS Curtain

The current online operating name for the legacy curtain shop 'Ngow Tek Seng,' managed by the third generation.

TikTokℹ️

A social media platform used by NTS Curtain for showcasing their work and engaging with customers.

Facebookℹ️

A social media platform used by NTS Curtain for showcasing their work and engaging with customers.

Place

Pahurat(พาหุรัด)ℹ️

The historical and traditional commercial district in Bangkok where Ngow Tek Seng has been located.

Person

Third-generation heir(ทายาทรุ่นที่ 3)

The current manager and driver behind the digital transformation of the Ngow Tek Seng curtain business (NTS Curtain).

Law

OEKO-TEXℹ️

An international safety standard for textile products, indicating that NTS Curtain uses materials safe for families with children or allergies.