New Identity Verification Rules for Online Advertisements

Thansettakij•Economy•10d ago

Reader Briefing

The Electronic Transactions Committee has introduced measures requiring social media providers to verify the identity of advertisers to combat online scams.

•Online scam losses exceeded 7,000 million baht in the first 4 months of 2026.
•The Electronic Transactions Committee mandates identity verification for all advertisers before ads are published.
•Social media providers must store advertiser and payer data for at least 90 days after service ends.
•The measure becomes effective on November 1, 2026.

Overview

•The Online Fraud Counter Center reported over 7,000 million baht in damages during the first 4 months of 2026, averaging 62 million baht per day.
•Facebook is the most complained-about platform with over 50,000 cases, leading the Thailand Consumers Council to pursue a lawsuit against Meta.
•The Electronic Transactions Committee established measures requiring social media providers to collect and verify the identity of advertisers and payers.
•Social media providers must verify advertisers every time, unless a previous verification was conducted within the last 1 year.
•Platforms must collect at least three types of data: name of the person or legal entity, identity evidence such as ID cards or passports, and contact information.
•Identity verification must be done via government-issued evidence comparison or a digital identity verification system meeting specified reliability levels.
•The measure was published in the Royal Gazette on May 5, 2026.
•The regulations will take effect on November 1, 2026.

Full article content is available on the original source.

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Source: Thansettakij (Original)

Key Entities

Organization

Online Fraud Counter Center(ศูนย์ต่อต้านการฉ้อโกงออนไลน์)

An entity that provides statistics on online fraud damages.

Facebook(เฟซบุ๊ก)ℹ️

The platform with the highest number of reported scam cases, exceeding 50,000.

Thailand Consumers Council(สภาองค์กรของผู้บริโภค)

The organization initiating a lawsuit against Meta due to deceptive and illegal advertisements.

Meta(เมตา)

The owner of the Facebook platform.

Electronic Transactions Committee(คณะกรรมการธุรกรรมทางอิเล็กทรอนิกส์)

The body that issued measures to prevent technological crime through advertiser identity verification.

Royal Gazette(ราชกิจจานุเบกษา)

The official publication where the new measures were announced on May 5, 2026.