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Nation TV Marks 27th Year, Embraces Digital First Strategy

Nation TV Marks 27th Year, Embraces Digital First Strategy

Thansettakij•Economy•4d ago

Reader Briefing

Nation TV Celebrates 27 Years, Reinforcing Commitment to Digital First Media and Quality Content Delivery.

  • •Nation TV is celebrating its 27th anniversary and transitioning to a full Digital-First media strategy.
  • •The organization emphasizes 'Content is King' and commitment to producing accurate, comprehensive, and quality content.
  • •Despite uncertainty regarding digital TV license renewals in 2029, Nation TV plans to continue broadcasting on free TV.
  • •The company aims to enhance professional journalist roles on online platforms to create new revenue models.

Overview

  • •Nation TV is entering its 27th year of operation.
  • •Nation TV announces its full transition to Digital-First Media.
  • •The media industry globally faces disruption from Digital and AI, shifting consumer behavior online.
  • •The company aims to cater to diverse consumer needs for comprehensive, fast, and platform-agnostic content.
  • •Digital TV licenses are set to expire in 2029.
  • •Nation TV affirms its commitment to continue broadcasting on free TV despite unclear future license status.
  • •Nation TV is enhancing its content structure under the Digital-First strategy.
  • •Nation TV aims to create new revenue models and business opportunities with strategic partners.

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Source: Thansettakij (Original)

Key Quotes

Chai Bunnag
"Although there is currently no clarity on the future of digital TV licenses expiring in 2029, we confirm we will continue on free TV, even without clarity from the NBTC."
แม้ในปัจจุบันจะยังไม่มีความชัดเจนเกี่ยวกับอนาคตของใบอนุญาตทีวีดิจิทัล ที่จะหมดสัญญาลงในปี 2029 แต่เรายืนยันเดินหน้าต่อในฟรีทีวี แม้ไร้ความชัดเจนจาก กสทช. ก็ตาม
Chai Bunnag
"On the occasion of entering our 27th year, thank you to fans, customers, and all partners who have trusted, supported, and stood by Nation TV all along."
ในโอกาสก้าวสู่ปีที่ 27 ขอขอบคุณแฟนๆ รายการ ลูกค้า และพันธมิตรทุกภาคส่วน ที่ไว้วางใจ ให้การสนับสนุน และเคียงข้างเนชั่นทีวีมาโดยตลอด

Key Entities

Organization

Nation TV(เนชั่นทีวี)ℹ️
A Thai television channel celebrating its 27th anniversary and transitioning to a Digital-First media strategy.
Nation Group(เนชั่น กรุ๊ป)
The parent company of Nation TV, celebrating its 56th anniversary and undergoing a strategic shift towards digital media.
NBTC(กสทช.)ℹ️
The National Broadcasting and Telecommunications Commission, whose clarity on digital TV licenses is awaited by Nation TV.

Person

Chai Bunnag(ฉาย บุนนาค)
Executive Chairman and Chief Executive Officer of Nation Group, who spoke about the company's digital transformation and future plans.

Timeline

2029
The year digital TV licenses are set to expire in Thailand.