Nation TV Goes 100% Digital First, Entering Its 27th Year

Post Today•Economy•21d ago

Reader Briefing

Nation TV is undergoing a significant transformation, fully embracing a Digital First strategy as it enters its 27th year of operation.

•Nation TV is transitioning to a 100% Digital First model to adapt to changing media consumption habits.
•The company is celebrating its 27th anniversary with this strategic shift, despite uncertainties surrounding digital TV license renewals.
•The strategy involves enhancing online content, developing new revenue models, and reinforcing its position as a leader in in-depth news analysis across platforms.

Overview

•Nation Group is celebrating its 56th anniversary and Nation TV its 26th anniversary, marking a significant milestone for the organization.
•Chai Boonnack, Executive Chairman and CEO of Nation Group, stated the industry faces digital and AI disruption, shifting consumer behavior to online platforms.
•Nation TV is moving forward with a 100% Digital First strategy, aiming to become a leading credible news source on online platforms.
•Nation TV will continue on free-to-air TV despite uncertainties regarding digital TV license expiration in 2029 (2029), due to an ongoing commitment.
•The organization will enhance content for online platforms, divided into three main groups: Live Programs, Original Content, and Short-form Content.
•News anchors and reporters will be strengthened to elevate their roles on online platforms, driving cross-platform viewership to create new revenue models and business opportunities.
•Nation TV reaffirms its position as a leader in providing news for decision-making, emphasizing in-depth analysis on social, economic, and political issues.
•Nation TV is entering its 27th year, expressing gratitude to fans, customers, and partners for their support.

Full article content is available on the original source.

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Source: Post Today (Original)

Key Quotes

Chai Boonnack

"“On the occasion of entering our 27th year, I thank all program fans, customers, and partners for their trust, support, and for always standing by Nation TV. We pledge to uphold journalistic ethics, presenting credible and beneficial news to the public on the basis of social responsibility.""

“ในโอกาสก้าวสู่ปีที่ 27 ขอขอบคุณแฟนๆ รายการ ลูกค้า และพันธมิตรทุกภาคส่วน ที่ไว้วางใจ ให้การสนับสนุน และเคียงข้างเนชั่นทีวีมาโดยตลอด เราขอให้คำมั่นสัญญา จะยึดมั่นในจรรยาบรรณวิชาชีพสื่อ นำเสนอข่าวสารที่น่าเชื่อถือ และเป็นประโยชน์ให้กับพี่น้องประชาชน บนพื้นฐานความรับผิดชอบต่อสังคม"

Key Entities

Organization

Nation TV(เนชั่นทีวี)ℹ️

A Thai television news channel undergoing a 100% Digital First transformation.

Nation Group(เนชั่น กรุ๊ป)ℹ️

The parent media conglomerate of Nation TV, celebrating its 56th anniversary.

NBTC (National Broadcasting and Telecommunications Commission)(กสทช.)ℹ️

The regulatory body for broadcasting and telecommunications in Thailand, mentioned in the context of digital TV license uncertainty.

Person

Chai Boonnack(ฉาย บุนนาค)

Executive Chairman and CEO of Nation Group, who announced the Digital First strategy.

Somchai Meesane(สมชาย มีเสน)

One of the three senior editors hosting the flagship program 'Nation Weekend'.

Weerachai Pongaksorn(วีระศักดิ์ พงศ์อักษร)

One of the three senior editors hosting the flagship program 'Nation Weekend'.

Bakbun Boonlert(บากบั่น บุญเลิศ)

One of the three senior editors hosting the flagship program 'Nation Weekend'.

Pakorn Puengnet(ปกรณ์ พึ่งเนตร)

Host of the program 'Nation Analyze'.

Atichat Wongwuttivat(อติชาต วงศ์วุฒิวัฒน์)

Host of the program 'Nation Analyze'.

Warawit Chimmenee(วราวิทย์ ฉิมมณี)

Host of the program 'Khom Chad Luek' and 'Next Page'.

Yuk Yisesang(ยุคล วิเศษสังข์)

Co-host of the live news program 'Yukchon Khaao Live'.

Piyawan Prametthawanit(ปิยวรรณ ประเมษฐะวนิช)

Co-host of the live news program 'Yukchon Khaao Live'.

Teerawat Churarat(ธีร์วัฒน์ ชูรัตน์)

Host of the program 'Nation Live Talk'.

Nalin Singhaputakgul(นลิน สิงหพุทธะกูล)

Host of the original content program 'B-Side'.