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Nan: Proven Creative City Cultivates Craftsmen for Global Contemporary Products

Nan: Proven Creative City Cultivates Craftsmen for Global Contemporary Products

MGR Online•Society•1d ago

Reader Briefing

Nan, recognized as a UNESCO Creative City, enhances local traditional wisdom into contemporary products, boosting economic value and cultural identity for widespread recognition.

  • •The province of Nan is actively promoting its transition into a tangible 'Creative City'.
  • •This initiative focuses on elevating local wisdom and traditional crafts into economic value through contemporary product development.
  • •The project involves "Sla" (local craftsmen) and young designers creating modern products inspired by traditional Nan art, such as the 'Pu Man, Ya Man' mural.
  • •These contemporary products, including ceramics, printed shirts, and umbrellas, have gained significant market success both domestically and internationally.

Overview

  • •The province of Nan aims to become a proven 'Creative City' by integrating tradition with modernity.
  • •The Special Area Development Office for Old City Nan Tourism (APOT. Nan) is driving initiatives to elevate local wisdom into economic value.
  • •'Sla' (local craftsmen) are being mentored alongside new designers to develop contemporary products, including those inspired by the 'Pu Man, Ya Man' mural.
  • •Vittavas Thongngoen began painting seriously in 2017 (2017) and has been developing products for the last six months.
  • •A successful product launch occurred at the 7th Thai Travel Fair and Overseas Tourism Fair, with the Italian silk Hawaiian shirt becoming a best-seller.
  • •Contemporary products are designed to appeal to the premium market, increasing commercial value and reaching new generations and international customers.
  • •Products are currently sold offline in Nan and online through social media and pending e-commerce platform agreements.
  • •Nan's designation as a UNESCO Creative City in the Crafts and Folk Art category has inspired the integration of cultural assets with innovation and modern marketing.

Full article content is available on the original source.

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Key Quotes

Vittavas Thongngoen
"I started painting seriously in 2017 and have been practicing for over 8-9 years, becoming proficient on canvas, before developing various products in the past six months, driven by a desire for art to be diverse, international, and accessible for daily use."
ผมเริ่มวาดภาพอย่างจริงจังตั้งแต่ปี พ.ศ. 2017 และฝึกฝนต่อเนื่องมาแล้วกว่า 8-9 ปี จนเชี่ยวชาญงานบนเฟรมผ้าใบ ก่อนจะขยับมาพัฒนาต่อยอดเป็นผลิตภัณฑ์หลากหลายรูปแบบในช่วงครึ่งปีที่ผ่านมา จากความต้องการให้งานศิลปะมีความหลากหลาย มีความเป็นสากลมากขึ้น และที่สำคัญคือผู้คนสามารถเข้าถึงได้ง่ายขึ้น รวมถึงนำไปใช้ประโยชน์ในชีวิตประจำวันได้จริง

Key Entities

Place

Nan(น่าน)ℹ️
A province in Thailand being developed as a creative city, known for its traditional crafts and art.
Queen Sirikit National Convention Center(ศูนย์ประชุมแห่งชาติสิริกิติ์)
The venue where the 7th Thai Travel Fair and Overseas Tourism Fair was held, marking the initial product launch for Vittavas Thongngoen.
Kad Ho Market(ตลาดกาดโฮ๊ะ)
An offline sales channel in Nan for Vittavas Thongngoen's products, contributing to local community engagement.
Nan Walking Street(ถนนคนเดินน่าน)
A prominent offline sales location in Nan where Vittavas Thongngoen sells his contemporary products.

Policy

Creative City(เมืองสร้างสรรค์)
A designation and development initiative aimed at integrating traditional wisdom with modern design and marketing for economic and cultural advancement.

Organization

Special Area Development Office for Old City Nan Tourism (APOT. Nan)(สำนักงานพื้นที่พิเศษเพื่อการท่องเที่ยวอย่างยั่งยืนเมืองเก่าน่าน (อพท.น่าน))
An organization driving the development of Nan as a creative city by elevating local wisdom into economic value and connecting local craftsmen with designers and markets.
Vittavas Thongngoen
The Facebook page through which Vittavas Thongngoen sells his products online, facilitating direct customer interaction and sales.
UNESCO(องค์การยูเนสโก)ℹ️
An organization that has recognized Nan as a Creative City in the Crafts and Folk Art category, endorsing the city's efforts to integrate culture with modern innovation.

Person

Sla(สล่า)
Local craftsmen in Nan who are being mentored and connected with young designers to develop contemporary products.
Young Designers(นักออกแบบรุ่นใหม่)
Individuals collaborating with local craftsmen ('Sla') in Nan to integrate contemporary design principles with traditional crafts for product development.
Vittavas Thongngoen(วิทธวัส ธงเงิน)
A Nan artist specializing in mural painting, particularly the 'Pu Man, Ya Man' motif, who has successfully developed traditional art into contemporary products like ceramics, shirts, and umbrellas.

Art

Pu Man, Ya Man mural(ภาพปู่ม่านย่าม่าน)
An iconic mural painting, originating from Wat Phumin in Nan, which serves as inspiration for contemporary product development.

Timeline

2017 BE(ปี พ.ศ. 2017)
The year Vittavas Thongngoen began painting seriously, a starting point for his artistic development and subsequent product creation.