Motor Expo 43: Car Price War Amid EV Import Tax Hike

Matichon•Economy•51m ago

Reader Briefing

The 43rd Motor Expo is expected to become a fierce price competition battlefield as the Thai government raises import taxes on BEVs and REEVs to 35% starting January 1, 2027.

•Kwanchai Paphatphong announced the 43rd Motor Expo will take place from December 2-13, 2026, at Challenger IMPACT Muang Thong Thani.
•The Cabinet approved increasing import taxes for 100% Electric Vehicles (BEV) and Range-Extended Electric Vehicles (REEV) to 35%, effective January 1, 2027.
•The event features 46 car brands from 8 countries and 14 motorcycle brands from 7 countries.

Overview

•The Thai government is increasing import taxes for BEVs from 10% and REEVs from 15% to a uniform 35% starting January 1, 2027.
•The tax adjustment is intended to protect domestic industry and create fairness for operators investing in production bases in Thailand.
•Kwanchai Paphatphong expects consumers to rush to book and purchase electric vehicles before the new tax wall takes effect on January 1, 2027.
•Kwanchai Paphatphong stated that the 43rd Motor Expo will be a battlefield where car brands must deploy full promotions to compete.
•The 43rd Motor Expo is scheduled for December 2-13, 2026, at Challenger IMPACT Muang Thong Thani.
•The 43rd Motor Expo includes 46 car brands, 14 motorcycle brands, and 3 used car brands.
•Suasakul Company Limited organized a press conference for the 43rd Motor Expo on November 10, 2026.

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Key Quotes

Kwanchai Paphatphong

"This year is organized under the concept 'Here, There and Every Car,' gathering a total of 46 car brands and 14 motorcycle brands so everyone can choose vehicles of all types and power sources."

ปีนี้จัดตามแนวคิด “โน่น นี่ นั่น สารพันยานยนต์ – Here, There and Every Car” รวบรวมค่ายรถยนต์เข้าร่วมงานทั้งหมด 46 แบรนด์ รถจักรยานยนต์ 14 แบรนด์ เพื่อให้ทุกคนได้เลือกสรรยานยนต์ ทุกประเภท ทุกขุมพลัง

Key Entities

Person

Kwanchai Paphatphong(ขวัญชัย ปภัสร์พงษ์)

President of Suasakul Company Limited and President of the 43rd Motor Expo.

Organization

Suasakul Company Limited(บริษัท สื่อสากล จำกัด)

The company that organizes the Motor Expo event.

Cabinet(คณะรัฐมนตรี)

The government body that approved the adjustment of excise tax structures for imported BEVs and REEVs.

Place

Challenger IMPACT Muang Thong Thani(อาคารชาลเลนเจอร์ IMPACT เมืองทองธานี)

The venue for the 43rd Motor Expo and its press conference.

Policy

Excise Tax for BEV and REEV(ภาษีสรรพสามิต กลุ่มรถยนต์ไฟฟ้า 100% (BEV) และ กลุ่มรถยนต์ไฟฟ้าแบบขยายระยะทาง (Range-Extended Electric Vehicle – REEV))

A tax structure adjustment increasing import taxes for BEVs and REEVs to 35% effective January 1, 2027.