Mother's Day 2026 Spending and Population Crisis Forecast

Matichon•Economy•3d ago

Reader Briefing

University of the Thai Chamber of Commerce forecasts 11,139 million baht in spending for Mother's Day 2026 while warning of a shrinking population.

•Mother's Day spending in 2026 is projected at 11,139 million baht, a 0.7% increase from 2025.
•The University of the Thai Chamber of Commerce warns that Thailand's population may decrease by 400,000 people per year.
•Gen Y and Gen Z populations show significant reluctance or uncertainty regarding having children.
•Thailand is approaching a super-aged society where over 20% of the population is aged 60 or older.

•Tanawat Pollawichai projects Mother's Day spending in 2026 to reach 11,139 million baht, the highest in 7 years.
•Tanawat Pollawichai attributes the modest 0.7% growth compared to 2025 to expensive oil caused by the US-Iran war and a slow economic recovery.
•Survey data shows 52.1% of people plan to take mothers to eat, spending an average of 2,374 baht.
•Tanawat Pollawichai reports that 53.2% of Gen Y and 26.5% of Gen Z do not want to have children.
•Tanawat Pollawichai warns that Thailand's population could drop from 67 million to 50 million people over the next 20 years.
•Thailand is nearing a super-aged society status, defined by more than 20% of the population being 60 years old or older.
•Tanawat Pollawichai suggests that Thailand must grow its economy to 3-5% as targeted by Ekniti Nitithandprapas to better care for the elderly.
•Tanawat Pollawichai recommends opening the country to more skilled and unskilled foreign labor to compensate for the shrinking workforce.

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Tanawat Pollawichai(ธนวรรธน์ พลวิชัย)

President of the University of the Thai Chamber of Commerce and Chairman of the Center for Economic and Business Forecasting.

Ekniti Nitithandprapas(เอกนิติ นิติทัณฑ์ประภาศ)

Deputy Prime Minister and Minister of Finance who set an economic growth target of 5%.

University of the Thai Chamber of Commerce(ม.หอการค้าไทย)ℹ️

An educational institution that conducts surveys on consumer spending and population issues.

Center for Economic and Business Forecasting, University of the Thai Chamber of Commerce(ศูนย์พยากรณ์เศรษฐกิจและธุรกิจ ม.หอการค้าไทย)

A center that provides economic forecasts and consumer behavior surveys.

Ministry of Finance(กระทรวงการคลัง)ℹ️

The government ministry headed by Ekniti Nitithandprapas.

United States(สหรัฐ)ℹ️

A country involved in a war with Iran that has affected oil prices.

Iran(อิหร่าน)ℹ️

A country involved in a war with the United States that has affected oil prices.