MONO transitions to Streaming-First strategy for MONOMAX

MGR Online•Economy•2d ago

Reader Briefing

MONO implements a "Streaming-First" strategy to evolve MONOMAX into a user-centric streaming ecosystem.

•MONOMAX has grown to a user base of over 3.5 million people.
•MONO is restructuring its organization across content, technology, user experience, growth, and business partnerships.
•The strategy focuses on sports content, original content, and user engagement to create a sustainable ecosystem.

Overview

•MONO is initiating "The Next Chapter" to transition into a Streaming-First organization.
•MONOMAX currently has a user base exceeding 3.5 million people.
•MONO has appointed executive teams to oversee Sports Content, Original Content, Growth & Experience, Revenue & Partnership, and Platform.
•Navamin Prasopnet stated that the shift focuses on identifying user needs rather than just providing existing content.
•MONOMAX is positioning itself as a sports destination focusing on the Premier League, EURO 2028, Volleyball World, and World Cup 2026/2030.
•MONOMAX is implementing a "72 Hours Content" concept and real-world activities like Watch Parties to increase user engagement.
•MONO is enhancing the platform's stability and introducing the MONOMAX System Status for real-time transparency.

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Key Quotes

Navamin Prasopnet

"Moving toward Streaming-First does not simply mean bringing broadcast content to an online platform, but adjusting the thinking of the entire organization to start from the user."

การก้าวสู่ Streaming-First ไม่ได้หมายถึงเพียงการนำคอนเทนต์จาก Broadcast มาอยู่บนแพลตฟอร์มออนไลน์ แต่คือการปรับวิธีคิดของทั้งองค์กรให้เริ่มต้นจากผู้ใช้งาน

Key Entities

Organization

Mono Next(โมโน เน็กซ์)

A public limited company under which Navamin Prasopnet serves as CEO and Director.

MONO

The organization announcing the Streaming-First direction and the development of the MONOMAX ecosystem.

MONOMAX

A streaming platform with over 3.5 million users that is being transitioned into a user-centric ecosystem.

Person

Navamin Prasopnet(นวมินทร์ ประสพเนตร)

Chief Executive Officer and Director of Mono Next Public Company Limited.