Mondelez Opens 'OREO Matcha House' Pop-Up Cafe in Thailand

Khaosod•Economy•18d ago

Reader Briefing

Mondelez Thailand launches its first OREO Matcha House pop-up cafe, offering Japanese-inspired treats and experiences.

•Mondelez Thailand has opened its first pop-up cafe, 'OREO Matcha House', in Bangkok.
•The cafe features new OREO Matcha and OREO Cheese-su products, inspired by Japanese flavors popular with Thai consumers.
•The pop-up cafe runs from May 8th to May 10th at Central Park Shopping Mall, offering exclusive menus and activities.

Overview

•Mondelez Thailand has opened its first 'OREO Matcha House' pop-up cafe.
•The opening is inspired by Thai consumers' preference for Japanese destinations and flavors like matcha and cheese.
•The 'OREO Matcha House' pop-up cafe is open from May 8th to May 10th.
•The pop-up cafe is located at Central Park Shopping Mall.
•OREO introduced two new products: 'OREO Soft Serve Matcha' and 'OREO Cheese-su'.
•Exclusive menu items include 'OREO Fuji Soft Serve', 'OREO Fuji Float', and 'OREO Hokkaido Donut'.
•A 'Matcha Sensory Experience' workshop will be held on Sunday, May 10th.
•OREO Soft Serve Matcha and OREO Cheese-su are priced at 30 THB and available nationwide.
•OREO Cheese-su is a limited edition product available only until June.

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Key Quotes

Napatsorn Phaenthong

"In addition to launching new products, OREO is preparing to deliver a special first-time experience in Thailand by opening the 'OREO MATCHA HOUSE' pop-up cafe."

นอกจากการเปิดตัวผลิตภัณฑ์ใหม่แล้ว โอรีโอเตรียมส่งมอบประสบการณ์พิเศษครั้งแรกของเมืองไทย ด้วยการเตรียมเปิด “โอรีโอ มัตจะ เฮาส์” (OREO MATCHA HOUSE) ป็อปอัพ คาเฟ่ สไตล์ญี่ปุ่น

Key Entities

Organization

Mondelez(มอนเดลีซ)ℹ️

A global snack and confectionery company, the brand owner of OREO, launching a pop-up cafe in Thailand.

OREO(โอรีโอ)ℹ️

A globally recognized biscuit brand owned by Mondelez, introducing Japanese-inspired products and a pop-up cafe.

Place

OREO Matcha House(โอรีโอ มัตจะ เฮาส์)

A pop-up cafe launched by Mondelez Thailand, offering Japanese-style OREO treats and experiences.

Central Park Shopping Mall(เซ็นทรัล พาร์ค)

The location hosting the OREO Matcha House pop-up cafe.

Person

Napatsorn Phaenthong(นภัสรส แผ่นทอง)

Assistant Brand Manager for OREO, who commented on the launch of the OREO Matcha House pop-up cafe.

Chef Ker(เชฟเคอร์)

Owner of K Pasty Academy, who will lead the 'Matcha Sensory Experience' workshop.

Nattasimaporn Larkchai(ณัฐศิมาภรณ์ หลักไชย)

Owner of K Pasty Academy, also known as Chef Ker, leading a workshop at the OREO Matcha House event.

Es – Suppa Saawongwong(เอส – ศุภ สง่าวรวงศ์)

A special guest who will attend the 'Matcha Sensory Experience' workshop.