MOC Launches The Secret Gems Jewelry Reality Show

Matichon•Economy•16h ago

Reader Briefing

The Ministry of Commerce launched 'The Secret Gems' reality show to promote Thai jewelry designers and transition the industry toward Original Brand Manufacturing.

•The Ministry of Commerce is promoting the creative economy to shift the jewelry industry from OEM and ODM to OBM.
•The Department of International Trade Promotion created 'The Secret Gems' reality show to push Thai SMEs onto the global stage.
•The show features 8 Thai jewelry brands paired with students and young artisans in teams of 4.
•The program will air on Channel 7HD starting September 13, 2026.

Overview

•Jewelry and accessories are Thailand's 4th most important export product, with exports valued at over 8,300 million USD from January to June 2026.
•Export value in the first six months of 2026 grew by 11.58 percent.
•Banjongjit Angsusing stated the Ministry of Commerce aims to upgrade industrial competitiveness by moving from OEM and ODM toward international OBM brands.
•Surintorn Sunthonsanan stated the Department of International Trade Promotion developed 'The Secret Gems' to make the policy of elevating Thai products concrete.
•'The Secret Gems' involves 8 Thai jewelry brands working with teams of 4 students and young artisans to develop works targeting foreign buyers.
•'The Secret Gems' will broadcast on Channel 7HD for 8 episodes starting September 13, 2026, from 17.00 to 18.00.
•The Department of International Trade Promotion intends for 'The Secret Gems' to promote the image of Thai brands and their potential to capture global market share.

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Key Entities

Organization

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The government body focusing on upgrading the competitiveness of the jewelry industry through the creative economy.

Department of International Trade Promotion(กรมส่งเสริมการค้าระหว่างประเทศ)

The department responsible for pushing Thai SMEs to the global stage and organizing The Secret Gems.

Channel 7HD(ช่อง 7HD)

The television channel broadcasting The Secret Gems.

Person

Banjongjit Angsusing(บรรจงจิตต์ อังศุสิงห์)

Advisor to the Minister of Commerce.

Surintorn Sunthonsanan(สุรินทร สุนทรสนาน)

Deputy Director-General of the Department of International Trade Promotion.