MizuMi Taps Chen Zheyuan for Global Sunscreen Push

MGR Online•General•19d ago

Reader Briefing

Thai skincare brand MizuMi launches a significant campaign with a 100 million baht marketing budget, appointing Chinese star Chen Zheyuan as Brand Ambassador to boost its global presence and revenue, targeting 3 billion baht by 2026.

•MizuMi, a leading Thai skincare brand, has launched a major campaign focusing on the "Power – Proof – Planet" strategy.
•Chinese star Chen Zheyuan has been appointed as the Brand Ambassador to expand the brand's reach regionally and internationally.
•The company aims to achieve total revenue of 3,000 million baht by the year 2026.
•The campaign includes new sunscreen products and a multi-channel marketing approach to engage global fans.

Overview

•MizuMi has allocated over 100 million baht for its large-scale marketing campaign.
•MizuMi has appointed Chen Zheyuan, a rising star from China, as its Brand Ambassador.
•MizuMi aims to push total company revenue to 3,000 million baht by the year 2026.
•The beauty market, particularly sunscreen products, faces intense competition both domestically and internationally.
•MizuMi has launched a new product, MizuMi UV Aqua Lock Serum SPF50+ PA++++, to meet modern consumer lifestyles.
•MizuMi is employing a "Power – Proof – Planet" strategy, with "Power" focusing on the Brand Ambassador's influence.
•"Proof" emphasizes the brand's decade-long expertise through over 10 international product efficiency tests.
•"Planet" highlights MizuMi's commitment to sustainable, eco-friendly packaging, starting with FSC-certified paper boxes for its sunscreen products.

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Key Quotes

Varitha Suebpongs

"The selection of Chen Zheyuan as Brand Ambassador for the sunscreen product line is like building a bridge to increase brand recognition for expansion into regional and global markets."

Varitha Suebpongs

"The beauty market, especially sunscreen products, is becoming more competitive, both in Thailand and abroad. T-Beauty is also gaining significant attention."

Key Entities

Organization

MizuMi

A leading Thai skincare brand focusing on sunscreen products.

Shopeeℹ️

An e-commerce platform partnering with MizuMi for the distribution of limited edition products.

YesStyle

An online retail platform where MizuMi products are available to consumers worldwide.

Person

Chen Zheyuan(เฉินเจ๋อหย่วน)ℹ️

A rising star artist from China appointed as Brand Ambassador for MizuMi's sunscreen products.

Varitha Suebpongs(คุณหนุย – วริษฐา สืบพันธ์วงษ์)

Chief Executive Officer and Founder of MizuMi.

Context

T-Beauty

A term referring to beauty products from Thailand gaining international interest.

Product

MizuMi UV Aqua Lock Serum SPF50+ PA++++

A new sunscreen product launched by MizuMi, designed to hydrate and protect skin from sun damage.