MizuMi Launches EXOBRIGHT™ Pink Mask for Global Expansion

Khaosod•Economy•22d ago

Reader Briefing

Thai skincare brand MizuMi has launched the EXOBRIGHT™ Pink Mask as part of a strategy to expand its facial sheet treatment portfolio globally.

•MizuMi launched the EXOBRIGHT™ Pink Mask featuring Rose Exosome and 100% Rose Fiber masks.
•MizuMi is utilizing international-profile presenters PP Krit and Chen Zheyuan to build global brand awareness.
•The Thai facial mask market grew approximately 73% over five years, reaching 6,052.9 million baht in 2024.
•MizuMi held the “MizuMi x PP KRIT – The Pink Aura” event at CentralWorld on September 28.

•MizuMi launched EXOBRIGHT™ Pink Mask as a new product in its Facial Sheet Treatment group.
•MizuMi held the “MizuMi x PP KRIT – The Pink Aura” event at Eden Zone, 1st Floor, CentralWorld on September 28.
•The facial mask market in Thailand increased from 3,487.6 million baht in 2019 to 6,052.9 million baht in 2024.
•MizuMi is using presenters with international follower bases to create global awareness and confidence among foreign consumers.
•MizuMi implemented the One Step Better World campaign, starting with sunscreen products and planning to expand to other groups.
•The Rose Gold Set launched during the event sold out within 36 seconds.
•MizuMi aims to use the Thai market as a base to push T-Beauty potential into international markets.

Full article content is available on the original source.

A Thai skincare brand expanding its facial sheet treatment portfolio into global markets.

PP Krit Amnuaydechkorn(พีพี–กฤษฏ์ อำนวยเดชกร)

The presenter for MizuMi's Facial Sheet Treatment group and the EXOBRIGHT™ Pink Mask.

Waristha Suebpanwong(วริษฐา สืบพันธ์วงษ์)

The Chief Executive Officer and founder of MizuMi.

Chen Zheyuan(เฉินเจ๋อหย่วน)ℹ️

The presenter for MizuMi's sunscreen product group to expand international brand awareness.

CentralWorld(เซ็นทรัลเวิลด์)ℹ️

The shopping mall where the MizuMi x PP KRIT event was held.