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OR and Minor Food to expand 4 restaurant brands in PTT Stations

OR and Minor Food to expand 4 restaurant brands in PTT Stations

Thansettakij•Economy•1d ago

Reader Briefing

OR and Minor Food have collaborated to expand four restaurant brands across PTT Stations and OR commercial areas with a goal of over 150 branches by 2030.

  • •OR and Minor Food will expand The Pizza Company, Dairy Queen, The Steak & More, and Chiho Ramen.
  • •The partnership aims to open more than 150 branches within the year 2030.
  • •OR's food business is operated under Foodellus, with a planned investment of over 2,000 million baht by 2030.
  • •The expansion leverages OR's network of over 2,400 PTT Stations nationwide.

Overview

  • •OR and Minor Food are partnering to expand four restaurant brands including The Pizza Company, Dairy Queen, The Steak & More, and Chiho Ramen.
  • •The collaboration targets the expansion of more than 150 branches by the year 2030.
  • •Chiho Ramen is a new brand developed by Minor Food specifically for the collaboration with OR to suit PTT Station locations.
  • •Foodellus is the main company established by OR to drive its food business.
  • •Foodellus aims to invest over 2,000 million baht by the year 2030 to strengthen OR's lifestyle business.
  • •Kraiphit Premmanee stated that the cooperation combines OR's network of over 2,400 PTT Stations with Minor Food's expertise in restaurant management.
  • •The partnership aims to transform PTT Stations into Food & Lifestyle Destinations for travelers, electric vehicle users, and community members.

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Source: Thansettakij (Original)

Key Quotes

Kraiphit Premmanee
"OR aims to develop PTT Station and our commercial areas to be more than service stations, but a destination that meets the comprehensive lifestyle needs of consumers."
OR มุ่งพัฒนา PTT Station และพื้นที่เชิงพาณิชย์ของเราให้เป็นมากกว่าสถานีบริการ แต่เป็นจุดหมายปลายทางที่ตอบโจทย์การใช้ชีวิตของผู้บริโภคครบวงจร

Key Entities

Organization

OR
A leader in service station networks and lifestyle ecosystems that operates PTT Stations.
Minor Food(ไมเนอร์ ฟู้ด)ℹ️
A leading restaurant business in Thailand specializing in brand development, food innovation, and supply chain management.
The Pizza Companyℹ️
One of the restaurant brands being expanded through the OR and Minor Food partnership.
Dairy Queenℹ️
One of the restaurant brands being expanded through the OR and Minor Food partnership.
The Steak & More
One of the restaurant brands being expanded through the OR and Minor Food partnership.
Chiho Ramen
A new restaurant brand developed by Minor Food and launched through cooperation with OR.
PTT(ปตท.)
The entity associated with the PTT Station network.
Foodellus Co., Ltd.(บริษัท ฟู้ดเดลลัส จากัด)
The main company established by OR to drive its food business and investment.

Place

PTT Station
A network of over 2,400 service stations across Thailand used as locations for the restaurant expansion.

Person

Kraiphit Premmanee(ไกรพิท เปรมมณี)
The Deputy Chief Executive Officer of Lifestyle Business at OR.