US Millionaires Spend 8M Baht Yearly on Professional Childcare

Khaosod•International•1d ago

Reader Briefing

Wealthy families in the US are spending up to 250,000 USD annually on comprehensive domestic and childcare teams to increase quality time with their children.

•A wealthy couple in San Diego, California, spends approximately 8.4 million baht per year on a full-service home and childcare team.
•The hired teams include family assistants, private chefs, and housekeepers to manage the care of two children.
•The trend includes specialized luxury services such as infant chefs, potty training experts, and summer camp packing assistants.

Overview

•On July 20, 2026, a trend emerged regarding childcare practices among millionaire families in the United States.
•A wealthy couple in San Diego, California, allocates 250,000 USD or approximately 8.4 million baht per year to hire a comprehensive team of family assistants, private chefs, and housekeepers.
•Kristin Landis, CEO of Peacock Parent, stated that having a team to manage daily tasks allows Kristin Landis more quality time with children.
•Peacock Parent utilizes AI technology to help families manage the balance between work and life more effectively.
•Luxury services have expanded to include specialized roles like infant chefs, potty training experts, bicycle instructors, and summer camp packing assistants.
•Seth Norman Greenberg from Pavillion Agency noted that demand for family care personnel is increasing in line with the growing number of millionaires in the United States.
•Emma Grede, co-founder of Skims and Good American, asserted that hiring assistants is not an abandonment of parental duties but a choice to spend the most valuable time with children.

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Key Quotes

Kristin Landis

"Every hour that I do not have to be immersed in various caretaking tasks is time that I can spend fully with my children."

ทุกชั่วโมงที่ ไม่ต้องจมอยู่กับงานดูแลต่าง ๆ คือ เวลาที่ฉันสามารถอยู่กับลูกได้อย่างเต็มที่

Key Entities

Place

San Diego(ซานดิเอโก)ℹ️

A city in California where a wealthy couple spends 250,000 USD annually on childcare teams.

California(แคลิฟอร์เนีย)ℹ️

The US state where San Diego is located.

Person

Kristin Landis(คริสติน แลนดิส)

The CEO of Peacock Parent.

Seth Norman Greenberg(เซธ นอร์แมน กรีนเบิร์ก)

A representative from the Pavillion Agency recruitment firm.

Emma Grede(เอ็มมา เกรด)ℹ️

The co-founder of Skims and Good American and a mother of four children.

Organization

Peacock Parent

A company led by Kristin Landis that uses AI to help families balance work and life.

Pavillion Agency

A personnel recruitment agency.

Skimsℹ️

A brand co-founded by Emma Grede.

Good Americanℹ️

A brand co-founded by Emma Grede.

New York Post(newyork post)ℹ️

The source of the news information.