Midea at The NOVA Expo 2026: Smart Innovations for a Sustainable Future

Matichon•Economy•11d ago

Reader Briefing

Midea will showcase its 'Smart in One' innovations for sustainable buildings and quality of life at The NOVA Expo 2026.

•Midea Products (Thailand) Co., Ltd. will participate in The NOVA Expo 2026 from June 3-5.
•The company will present innovations under the 'Smart in One' concept, focusing on sustainable urban development and quality of life.
•Key exhibits will include integrated building management solutions, air conditioning systems, and cooling solutions for data centers.
•This participation aims to strengthen Midea's brand image as a global smart home innovation leader and align with Thailand's Net Zero goals.

Overview

•Midea Products (Thailand) Co., Ltd. will join The NOVA Expo 2026 from June 3-5 at Hall 103, BITEC Bangna.
•Midea believes innovation development must improve quality of life and ensure efficient energy use and environmental responsibility.
•Midea will showcase its 'Smart in One' concept, featuring integrated building management solutions including HVAC, elevators, energy management, and BMS.
•Midea will also present cooling solutions for data centers, focusing on precision temperature control and energy efficiency.
•The event aligns with Midea's vision as a global technology brand committed to innovation for the future.
•The NOVA Expo 2026's core themes are Ecosystem, Sustainability, and Innovation (ESI), supporting Thailand's Net Zero and smart city goals.
•Midea Group has 8 factories in Thailand with a combined production capacity of 4 million units per year.
•A new factory in Rayong, costing 2,260 million THB, will produce 600,000 units per year specifically for Midea Building Technologies.

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Key Quotes

Jittapa Sriram

"Midea believes that innovation development not only focuses on creating convenience for consumers but also must help improve quality of life, alongside efficient energy use and environmental responsibility."

Midea เชื่อว่าการพัฒนานวัตกรรมไม่ได้มุ่งเน้นเพียงการสร้างความสะดวกสบายให้กับผู้บริโภคเท่านั้น แต่ยังต้องช่วยยกระดับคุณภาพชีวิต ควบคู่ไปกับการใช้พลังงานอย่างมีประสิทธิภาพและความรับผิดชอบต่อสิ่งแวดล้อม

Midea

"Participating in The NOVA Expo 2026 is therefore an important opportunity for us to showcase the potential of technologies in the MBT (Midea Building Technologies) product group and smart solutions that can meet needs for convenience, energy saving, and sustainable living."

การเข้าร่วมงาน The NOVA Expo 2026 จึงเป็นโอกาสสำคัญที่เราจะได้แสดงศักยภาพของเทคโนโลยีในกลุ่มผลิตภัณฑ์ MBT (Midea Building Technologies) และโซลูชันอัจฉริยะที่สามารถตอบโจทย์ทั้งด้านความสะดวกสบาย การประหยัดพลังงาน และการใช้ชีวิตอย่างยั่งยืน

Key Entities

Organization

Mideaℹ️

Global leader in air conditioners and home appliances, showcasing innovations at The NOVA Expo 2026.

Midea Products (Thailand) Co., Ltd.(บริษัท ไมเดีย โปรดักส์ (ประเทศไทย) จำกัด)

Thai subsidiary of Midea, preparing to participate in The NOVA Expo 2026.

Midea Building Technologies(MBT (Midea Building Technologies))

A division of Midea presenting smart solutions for buildings and data centers at The NOVA Expo 2026.

Policy

Smart in One

Midea's concept for integrated building management solutions showcased at The NOVA Expo 2026.

Net Zeroℹ️

Thailand's national goal to achieve carbon neutrality, which The NOVA Expo 2026 aims to support.

Person

Ms. Jittapa Sriram(นางสาวจิตอาภา ศรีราม)

Head of MBT, Midea Products (Thailand) Co., Ltd., who commented on the company's innovation philosophy.

Place

BITEC Bangna(ศูนย์นิทรรศการและการประชุมไบเทค บางนา)ℹ️

The exhibition venue for The NOVA Expo 2026.

Data Centerℹ️

Infrastructure for the digital economy identified by Midea as a focus for their cooling solutions.

CPGC Industrial Estate(นิคมอุตสาหกรรมซีพีจีซี)

Location of Midea's newest factory in Rayong, Thailand, dedicated to Midea Building Technologies.

Rayong Province(จังหวัดระยอง)ℹ️

Province in Thailand where Midea's new factory is located.