MHESI Promotes Thai Massage as Global Soft Power

Khaosod•Society•19d ago

Reader Briefing

The Ministry of Higher Education, Science, Research and Innovation launched an event to elevate Thai massage to international standards as part of the Wellness Thailand strategy.

•Dr. Phanphoemsak Arunee presided over the 'International Thai Massage and Health Expo 2026' on September 1.
•The event took place at the Wachiralongkorn Auditorium, Suratthani Rajabhat University.
•The initiative aligns with the policy of Prof. Dr. Yodchanan Wongsawat to develop human capital for global demands.
•The Wellness Thailand strategy aims to establish Thailand as a Medical and Wellness hub.

Overview

•Dr. Phanphoemsak Arunee presided over the International Thai Massage and Health Expo 2026 on September 1.
•The event was held at the Wachiralongkorn Auditorium of Suratthani Rajabhat University with participation from government, private sectors, and international networks.
•Dr. Phanphoemsak Arunee stated that the event aligns with the policy of Prof. Dr. Yodchanan Wongsawat to develop human capital and utilize science, research, and innovation.
•Wellness Thailand is a key strategy to push Thailand toward becoming a Medical and Wellness hub and drive the national economy.
•Suratthani Rajabhat University is driving a human capital skill development project for the Wellness Thailand network to meet international standards.
•The event featured a panel on the future of Thai massage, a lecture on creating a Wellness University, and a talk with Ms. Kanitkul Netbutr.
•The initiative seeks to upgrade professional standards, service quality, and create career opportunities through Thai massage and spa wisdom.

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Key Entities

Organization

Ministry of Higher Education, Science, Research and Innovation(กระทรวงการอุดมศึกษา วิทยาศาสตร์ วิจัยและนวัตกรรม)ℹ️

The ministry driving the Wellness Thailand strategy and human capital development.

Suratthani Rajabhat University(มหาวิทยาลัยราชภัฏสุราษฎร์ธานี)

A higher education institution for local development hosting the expo and driving skill development for the Wellness Thailand network.

Thai Massage and Spa Association of USA(สมาคมนวดไทยและสปาแห่งสหรัฐอเมริกา)

A representative association participating in the International Thai Massage and Health Expo 2026.

Thai Spa Association(สมาคมสปาไทย)

An association participating in the International Thai Massage and Health Expo 2026.

International Network Association(สมาคมเครือข่ายนานาชาติ)

An association participating in the International Thai Massage and Health Expo 2026.

Person

Phanphoemsak Arunee(พันธุ์เพิ่มศักดิ์ อารุณี)

Deputy Permanent Secretary of the Ministry of Higher Education, Science, Research and Innovation.

Chakkrit Fangchonchit(จักรกฤษณ์ ฝั่งชลจิตร์)

Deputy Governor of Surat Thani Province.

Wattana Rattanaprom(วัฒนา รัตนพรหม)

President of Suratthani Rajabhat University.

Yodchanan Wongsawat(ยศชนัน วงศ์สวัสดิ์)ℹ️

Deputy Prime Minister and Minister of Higher Education, Science, Research and Innovation.

Kanitkul Netbutr(คณิตกุล เนตรบุตร)

A speaker for the session titled 'Meaningful Self-Care'.

Place

Wachiralongkorn Auditorium(หอประชุมวชิราลงกรณ)

The venue for the International Thai Massage and Health Expo 2026 at Suratthani Rajabhat University.

Policy

Wellness Thailand

A strategy to push Thailand to become a center for health and medicine.