Mesook Farm Rayong wins ETDA Craft Idea 6 Championship

Matichon•Economy•5d ago

Reader Briefing

Mesook Farm Rayong won the Craft Idea 6 competition by using AI to develop a business plan for Agarwood community enterprise products.

•Mesook Farm Rayong won the championship of the Craft Idea 6 competition with a 100,000 baht prize.
•The competition was organized by ETDA and several partner organizations under the concept "AI EMPOWERS CHANGE, TRANSFORM TOGETHER".
•The competition focused on using AI to enhance community business plans, marketing, and digital skills.
•The event was part of the ETDA Local Digital Coach (ELDC) project to develop digital potential in communities nationwide.

•The Electronic Transactions Development Agency (ETDA) and partners organized the Craft Idea 6 competition to elevate community businesses using AI.
•Mesook Farm Rayong won the first prize with a business plan for the Agarwood Agricultural Production Community Enterprise, utilizing AI for customer analysis and marketing.
•A total of 119 communities expressed interest in the activity, with 100 selected for Business Pitching and 12 reaching the Final Pitching round.
•Participants underwent four "AI to Action" courses covering customer understanding, content creation, sales strategy, and sustainable growth.
•The total prize money for the competition winners and runners-up amounted to 225,000 baht.
•For the year 2026, ETDA continued the ELDC project through activities like Craft Idea 6 to increase digital skills for entrepreneurs.
•For the year 2027, ETDA plans to expand the economic elevation of community enterprises to an additional 120 communities.

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Electronic Transactions Development Agency(สำนักงานพัฒนาธุรกรรมทางอิเล็กทรอนิกส์)

An organization under the Ministry of Digital Economy and Society that promotes AI and digital growth through projects like ELDC.

The Electronic Transactions Development Agency.

Ministry of Digital Economy and Society(กระทรวงดิจิทัลเพื่อเศรษฐกิจและสังคม)ℹ️

The ministry overseeing the Electronic Transactions Development Agency.

Friends in Need (Pha Nippon) Volunteer Foundation, Thai Red Cross Society(มูลนิธิอาสาเพื่อนพึ่ง(ภาฯ)ยามยาก สภากาชาดไทย)