MCOT Appoints New Board Chair: Prof. Dr. Wilert Phuripuvach

Prachachat•General•7d ago

Reader Briefing

MCOT's board unanimously appointed Chulalongkorn University President, Prof. Dr. Wilert Phuripuvach, as its new chairman to drive business recovery and transform Channel 9 into a learning hub.

•Prof. Dr. Wilert Phuripuvach, President of Chulalongkorn University, has been appointed the new Chairman of the MCOT Board.
•The appointment was unanimous, with a mandate to revitalize MCOT's business and enhance revenue.
•A key objective is to transform Channel 9 into a 'Learning Station' for Thai people of all ages.

Overview

•MCOT Board unanimously voted to appoint Prof. Dr. Wilert Phuripuvach as the new Chairman.
•The board believes Prof. Dr. Wilert Phuripuvach's vision and expertise in AI-driven modern communication strategy will help MCOT navigate changing consumer behavior and compete with international platforms.
•Prof. Dr. Wilert Phuripuvach has immediately assigned policies to accelerate business recovery and revenue enhancement.
•A priority is to transform Channel 9 MCOT HD and all affiliated media into a 'Learning Station' integrating all platforms.
•The transformation aims to enhance vocational skills and knowledge for Thais of all ages, fostering sustainable economic opportunities.
•Prof. Dr. Wilert Phuripuvach is the second university president to chair MCOT, following Prof. Surapol Nitikraipoj (Thammasat University President) who served from 2008–2011.
•Prof. Dr. Wilert Phuripuvach views this appointment as a crucial turning point for MCOT to adapt to a new era, elevating its role as a national media outlet.
•The vision is for MCOT to become a 'mechanism for creating learning opportunities' and a 'true driver of society'.

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Key Entities

Person

Prof. Dr. Wilert Phuripuvach(ศ.ดร. วิเลิศ ภูริวัชร)

Newly appointed Chairman of the MCOT Board and current President of Chulalongkorn University.

Prof. Surapol Nitikraipoj(ศาสตราจารย์ สุรพล นิติไกรพจน์)

Former president of Thammasat University who previously served as Chairman of MCOT from 2008–2011.

Organization

MCOT(อสมท)ℹ️

Mass Communication Organization of Thailand, for which Prof. Dr. Wilert Phuripuvach has been appointed Chairman of the Board.

Chulalongkorn University(จุฬาฯ)ℹ️

University where Prof. Dr. Wilert Phuripuvach serves as President.

Channel 9 MCOT HD(ช่อง 9 MCOT HD)

Television channel under MCOT that is slated for transformation into a 'Learning Station'.

Thammasat University(มหาวิทยาลัยธรรมศาสตร์)ℹ️

University where Prof. Surapol Nitikraipoj previously served as president.