Mc Jeans targets 4.8 billion revenue via AI and Gen Y-Z focus

Post Today•Economy•4d ago

Reader Briefing

Mc Group targets 4.8 billion baht in sales for fiscal year 2026 by integrating AI and targeting Gen Y and Gen Z consumers.

•Mc Group targets total sales of 4.8 billion baht for fiscal year 2026.
•The company is utilizing AI for store analytics, CRM, and e-commerce management.
•Mc Group collaborated with artist Alanlert for the 'Memory in the Rain' collection.
•The company plans to launch a new online fashion brand named WIN for Gen Z.

Overview

•Mc Group targets total sales of 4.8 billion baht for fiscal year 2026, with Gen Y and Gen Z sales expected to increase to nearly 3.8 billion baht.
•Mc Jeans currently has a customer base consisting of 47% Gen Y, 27% Gen X, 21% Gen Z, and 5% Baby Boomers.
•Mc Group implements AI in three areas: store analytics to improve staff-customer interaction, CRM analytics for personalized promotions, and e-commerce trend analysis.
•AI-driven store analytics increased the staff-customer interaction rate from 60% to 80% and the closing rate from 12% to 18%.
•Mc Group collaborated with Alanlert to launch the Mc JEANS x ALANLERT : Memory in the Rain collection with a sales target of approximately 50 million baht.
•Online sales have grown by more than 50%, exceeding 1,000 million baht, with online sales proportion increasing from 19% to over 27%.
•Mc Group will launch a new online fashion brand called WIN for Gen Z and a global presenter in November 2026.

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Key Quotes

Matthew Kitchothan

"Our long-term 3-year goal is to push the young customer base of Gen Y and Gen Z to collectively reach 80% to build a strong consumer base for the future."

เป้าหมายระยะยาว 3 ปีของเราคือการผลักดันฐานลูกค้าคนรุ่นใหม่กลุ่ม Gen Y และ Gen Z ให้ขยับขึ้นมารวมกันอยู่ที่ระดับ 80% เพื่อสร้างฐานผู้บริโภคที่แข็งแกร่งสำหรับอนาคต

Nattaree Chotiraweethanasiri

"Events that happened on rainy days have become good memories that everyone shares, and one can still smile every time those moments are recalled."

เหตุการณ์ที่เคยเกิดขึ้นในวันที่ฝนตกกลับกลายเป็นความทรงจำดี ๆ ที่ทุกคนมีร่วมกัน และยังสามารถยิ้มได้ทุกครั้งเมื่อนึกถึงโมเมนต์เหล่านั้น

Key Entities

Organization

Mc Group Public Company Limited(บริษัท แม็คกรุ๊ป จำกัด (มหาชน))

The manufacturer and distributor of the Mc Jeans brand.

Mc Jeans(แม็คยีนส์)

A jeans brand produced and distributed by Mc Group Public Company Limited.

WIN

A new online fashion brand by Mc Group targeting Gen Z.

MCJ

A lifestyle product line under Mc Group covering bags, sports fashion, perfume, and underwear.

TikTokℹ️

A platform where Mc Group ranks number 1 in the Fashion and Menswear categories.

Person

Matthew Kitchothan(แมทธิว กิจโอธาน)

Chief Executive Officer of Mc Group Public Company Limited.

Nattaree Chotiraweethanasiri(ณัฐธีร์ โชติระวีธนาศิริ)

A new generation artist and illustrator known as ALANLERT and creator of MOONOMON.