Mc Group targets Gen New via MCJ, AI, and E-commerce

MGR Online•Economy•6d ago

Reader Briefing

Mc Group is transforming from a traditional jeans brand into a fashion and lifestyle brand to attract Gen Y and Gen Z consumers.

•Mc Group is launching a new brand called MCJ on November 1, 2026, to target Gen Y and Gen Z.
•The company collaborated with artist Alanlert for the Mc JEANS x ALANLERT : Memory in the Rain collection.
•Mc Group utilizes AI for store analytics, CRM, and managing its affiliate network.
•E-commerce sales grew by over 50% to exceed 1,200 million baht in the past year.

•Mc Group's current customer base is 74% Gen X and Gen Y, with Gen Y-Z at approximately 21%.
•Mc Group launched the Mc JEANS x ALANLERT : Memory in the Rain collection featuring the MOONOMON character to connect with younger consumers.
•The Mc JEANS x ALANLERT : Memory in the Rain collection has a sales target of 50 million baht within 4 months.
•Mc Group will launch the MCJ brand on November 1, 2026, offering products including women's bags, underwear, and perfumes.
•Mc Group's online sales proportion increased from 19% to more than 27%, with e-commerce sales exceeding 1,200 million baht.
•Mc Group installed 4-5 AI cameras per branch across approximately 560 points to analyze customer behavior.
•The Mc Group CRM system expanded its member base from 1 million to 1.5 million members, generating nearly 1,200 million baht in sales.
•Mc Group plans to appoint a Global Presenter to support international market expansion.