Marriott APAC Reports Strong Growth and Development Momentum in 2025

MGR Online•Economy•1d ago

Reader Briefing

Marriott International's Asia Pacific region (excluding China) achieved record development achievements for the third consecutive year in 2025, driven by strong travel demand and developer confidence.

•Marriott International's Asia Pacific region (excluding China) recorded significant growth and development in 2025.
•This marks the third consecutive year of record-breaking development, with nearly 200 new project signings and over 28,000 new rooms added.
•India, Thailand, Vietnam, Malaysia, and Japan were the top five growth markets based on new agreement signings in 2025.

Overview

•In 2025, Marriott International's Asia Pacific region (excluding China) reported significant growth and development.
•The Asia Pacific region (excluding China) achieved a record for development for the third consecutive year, signing nearly 200 new projects representing over 28,000 rooms.
•Development signings in 2025 increased by 32% compared to the previous year, adding over 28,000 rooms.
•Rajeev Menon, President, Asia Pacific (excluding China) for Marriott International, stated that the 2025 performance confirms Marriott's growth potential and owner confidence.
•Marriott opened 109 hotels across the region in 2025, reaching a milestone of the 700th hotel in the Asia Pacific (APEC) region with the opening of Legacy Mekong, Can Tho, Autograph Collection.
•By the end of 2025, Marriott had over 730 hotels operating in 22 countries across the Asia Pacific (APEC) region, spanning 27 brands.
•The growth is attributed to strong intra-regional travel demand and continued confidence from hotel owners and developers in diverse markets.
•Marriott is poised to enter 2026 with continued growth potential and sustainable value creation for owners and guests.

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Key Quotes

Rajeev Menon

"The record-breaking performance in 2025 confirms the potential of Marriott's growth engine across the region and the long-standing confidence of hotel owners in our brands and operating platform."

ผลการดำเนินงานที่ทำสถิติใหม่ในปี 2025 เป็นเครื่องยืนยันถึงศักยภาพของกลไกการเติบโตของแมริออททั่วทั้งภูมิภาคและความเชื่อมั่นที่ยาวนานของเจ้าของโรงแรมที่มีต่อแบรนด์และแพลตฟอร์มการดำเนินงานของเรา

Key Entities

Organization

Marriott International(แมริออท อินเตอร์เนชั่นแนล)ℹ️

A global hospitality company that has reported significant growth in its Asia Pacific region.

Series by Marriott

A brand launched by Marriott International in India, contributing to its growth.

JW Marriott

A luxury brand under Marriott International that saw significant development in 2025.

The Ritz-Carlton(เดอะ ริซท์ คาร์ลตัน)

A luxury brand under Marriott International that saw significant development in 2025.

Luxury Collection(ลักซ์ชัวรี่ คอลเล็คชั่น)

A luxury brand under Marriott International that saw significant development in 2025.

Four Points Flex by Sheraton

A flexible and design-oriented brand of Marriott International experiencing strong growth in the region.