The Mall Lifestore Women Economy Insights

MGR Online•Economy•17d ago

Reader Briefing

The Mall Group leverages M Card data to launch a women-centric campaign based on the high household spending influence of women.

•The Mall Lifestore is launching the "THE MALL LIFESTORE WOMEN INSPIRED 2026 : SUNFLOWER SOCIAL CLUB" campaign throughout August.
•M Card data shows women generate over 70% of total spending and act as primary household decision-makers.
•A dedicated event will be held from August 7–13, 2026, at M Grand Hall, The Mall Lifestore Bangkapi.

Overview

•M Card data analysis reveals that women generate more than 70% of total spending and influence purchases for family members across various categories.
•Women in the DINK (Double Income, No Kids) group have spending values 10 times higher than the average and exhibit cross-category shopping behavior.
•Family Lifestyle mothers comprise approximately 25% of female customers, while Career Builders comprise approximately 30%.
•Woraluck Tulaphorn stated that retail competition in the future will be based on customer understanding rather than the number of stores.
•The Mall Lifestore is launching the "THE MALL LIFESTORE WOMEN INSPIRED 2026 : SUNFLOWER SOCIAL CLUB" campaign in August to support women's potential in beauty, wellness, learning, and inspiration.
•An event featuring a "Sunflower House" with over 1 million sunflowers will be held from August 7–13, 2026, at M Grand Hall, The Mall Lifestore Bangkapi.
•The Mall Lifestore is expanding activities, including the Beauty & Longevity and Momgevity programs, to branches in Thapra, Bangkae, Ngamwongwan, and The Mall Korat throughout August.

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Key Quotes

Woraluck Tulaphorn

"The Mall Lifestore believes that creating a good experience for women is not just about building customer loyalty, but also about creating value for the family, society, and sustainable growth of the retail business."

เดอะมอลล์ไลฟ์สโตร์ เชื่อว่าการสร้างประสบการณ์ที่ดีให้กับผู้หญิง ไม่ได้เป็นเพียงการสร้างความผูกพันกับลูกค้า แต่ยังเป็นการสร้างคุณค่าให้กับครอบครัว สังคม และการเติบโตอย่างยั่งยืนของธุรกิจค้าปลีก

Key Entities

Person

Woraluck Tulaphorn(วรลักษณ์ ตุลาภรณ์)

Chief Marketing Officer of The Mall Group.

Organization

The Mall Lifestore(เดอะมอลล์ไลฟ์สโตร์)ℹ️

A retail entity launching the Women Inspired 2026 campaign.

The Mall Group Co., Ltd.(บริษัท เดอะมอลล์ กรุ๊ป จำกัด)

The company overseeing the marketing group and retail operations.

M Card

The membership program whose data provided insights into the Women Economy.

Place

M Grand Hall(เอ็ม แกรนด์ ฮอลล์)

The venue located on Floor G of The Mall Lifestore Bangkapi.

The Mall Lifestore Bangkapi(เดอะมอลล์ไลฟ์สโตร์ บางกะปิ)

The shopping mall location hosting the Sunflower Social Club event.

The Mall Lifestore Thapra(เดอะมอลล์ไลฟ์สโตร์ สาขาท่าพระ)ℹ️

A branch of The Mall Lifestore extending the campaign activities.

The Mall Lifestore Bangkae(เดอะมอลล์ไลฟ์สโตร์ สาขาบางแค)ℹ️

A branch of The Mall Lifestore extending the campaign activities.

The Mall Lifestore Ngamwongwan(เดอะมอลล์ไลฟ์สโตร์ สาขางามวงศ์วาน)

A branch of The Mall Lifestore extending the campaign activities.

The Mall Korat(เดอะมอลล์ โคราช)ℹ️

A branch of The Mall extending the campaign activities.