Maguro Group launches Laii Isan food brand on September 1, 2026

MGR Online•Economy•17d ago

Reader Briefing

Maguro Group is expanding into the Thai food market by launching a contemporary Isan restaurant brand named Laii.

•Maguro Group will officially launch the Laii brand on September 1, 2026.
•Laii will be located at Nirvana Porch Krungthep Kreetha in a collaborative dining format with CouCou.
•Laii is the 14th brand under the Maguro Group portfolio.
•The brand focuses on Authentic Isan Comfort food with a Premium yet Accessible positioning.

•Maguro Group is launching Laii, a contemporary Isan restaurant brand based on the concept of Authentic Isan Comfort.
•Laii will officially open on September 1, 2026, at Nirvana Porch Krungthep Kreetha.
•Laii will operate as Collaborative Dining with CouCou, where both restaurants maintain independent cooking areas within the same space.
•Jakrit Saisomboon stated that the launch of Laii is a significant step planned for nearly 2 years to enter the Thai food market.
•Som Tum prices at Laii start at 89 baht, while single-dish meals start at 109 baht.
•Laii utilizes a Kopa Charcoal Oven from Germany and incorporates premium ingredients such as Thai, Japanese, and Australian Wagyu beef.
•Maguro Group aims to become a comprehensive restaurant business leader covering various nationalities and formats.
•Laii is the 14th brand under the Maguro Group.

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Maguro Group Public Company Limited(บริษัท มากุโระ กรุ๊ป จำกัด (มหาชน))

A leader in premium Japanese and Korean restaurant businesses in Thailand expanding into the Thai food market.

Laii(หลาย)

The 14th brand under Maguro Group focusing on contemporary Isan and Thai food.

CouCou

A restaurant partnering with Laii in a Collaborative Dining format at Nirvana Porch Krungthep Kreetha.

Jakrit Saisomboon(นายจักรกฤติ สายสมบูรณ์)

Chief Executive Officer of Maguro Group Public Company Limited.

Nirvana Porch Krungthep Kreetha(Nirvana Porch กรุงเทพกรีฑา)

The location where Laii will officially launch on September 1, 2026.