Maguro Group expands portfolio to 14 brands including Thai-Isan food

Post Today•Economy•5d ago

Reader Briefing

Maguro Group Public Company Limited has expanded its portfolio to 14 brands across Japanese and Asian cuisines, including a recent entry into the Thai-Isan market.

•Maguro Group Public Company Limited now operates 14 brands covering Japanese, Asian, and Thai-Isan cuisines.
•The company reported total revenue of 1,138.6 million baht for the second quarter and first half of 2026.
•Maguro Group increased its number of branches from 45 in Q2 2025 to 58 in Q2 2026.
•A new premium conveyor belt sushi flagship store, Kaiten Sushi Ginza Onodera, opened on July 28 at CentralWorld.

Overview

•Maguro Group Public Company Limited started as a Japanese restaurant business over 7-8 years ago before listing on the stock exchange.
•Maguro Group Public Company Limited has expanded its portfolio to 14 brands, including MAGURO, HITORI SHABU, HITORI SUKIYAKI, SSAMTHING TOGETHER, TONKATSU AOKI, IPPE KOPPE, MAGURO Kappou, KAITEN SUSHI GINZA ONODERA, Chopman, COUCOU, BINCHO, KIWAMIYA, Laii, and Age.3.
•Jakrit Saisomboon stated the expansion is because the company does not want to rely on revenue from a single type of restaurant.
•Maguro Group Public Company Limited launched Laii, a contemporary Thai-Isan restaurant, after nearly 2 years of market study.
•Maguro Group Public Company Limited plans to open Age.3, a Japanese dessert franchise selling fried sando, in October.
•Maguro Group Public Company Limited reported Q2 2026 revenue of 578 million baht, a 29% increase compared to Q2 2025.
•Maguro Group Public Company Limited reported a gross profit margin (GPM) of 48.3% in Q2 2026.
•Kaiten Sushi Ginza Onodera officially opened its largest flagship store in Asia at CentralWorld on July 28.

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Key Entities

Organization

Maguro Group Public Company Limited(บริษัท มากุโระ กรุ๊ป จำกัด (มหาชน))

A company operating a portfolio of 14 Japanese and Asian restaurant brands.

ONODERA GROUP

A Japanese group that owns the Kaiten Sushi Ginza Onodera brand.

MAGUROℹ️

A Japanese restaurant brand under Maguro Group Public Company Limited.

HITORI SHABU

A shabu brand under Maguro Group Public Company Limited.

HITORI SUKIYAKI

A sukiyaki brand under Maguro Group Public Company Limited.

SSAMTHING TOGETHER

A Korean grill brand under Maguro Group Public Company Limited.

TONKATSU AOKI

A Japanese brand brought in by Maguro Group Public Company Limited.

IPPE KOPPE

A Japanese brand brought in by Maguro Group Public Company Limited.

MAGURO Kappou

A premium Japanese restaurant brand under Maguro Group Public Company Limited.

KAITEN SUSHI GINZA ONODERA

A premium conveyor belt sushi brand from the ONODERA GROUP.

Chopman(ช็อปแมน ข้าวมันไก่)

A chicken rice restaurant brand under Maguro Group Public Company Limited.

COUCOU

A Western-style food brand under Maguro Group Public Company Limited.

BINCHO

A Japanese grilled fish set meal brand under Maguro Group Public Company Limited.

KIWAMIYA

A burger steak brand under Maguro Group Public Company Limited.

Laii(หลาย)

A contemporary Thai-Isan restaurant brand under Maguro Group Public Company Limited.

Age.3(อาเกะซัง)

A Japanese dessert franchise brand under Maguro Group Public Company Limited.

Person

Jakrit Saisomboon(จักรกฤติ สายสมบูรณ์)

An executive of Maguro Group Public Company Limited.

Place

CentralWorld(เซ็นทรัลเวิลด์)ℹ️

The shopping center where the Kaiten Sushi Ginza Onodera flagship store is located on the 7th floor.