LYO Billion-Baht Formula: Rapid Change, Revamping 88TH
Post Today•Economy•
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Source: Post Today (Original)
Key Quotes
"If the product is truly good, consumers will spread the word themselves."
ถ้าสินค้าดีจริง ผู้บริโภคจะบอกต่อเอง
"If not cosmetics... what else can lead us forward?"
ถ้าไม่ใช่เครื่องสำอาง… แล้วอะไรจะพาเราไปต่อได้ ?
"I don't just want to be a presenter, I want to be a partner."
ผมไม่อยากเป็นแค่พรีเซ็นเตอร์ ผมอยากเป็นพาร์ทเนอร์
"Learn – Unlearn – Relearn"
"Start with what you love, but plan. Start small, grow gradually, and don't bet everything at once."
เริ่มจากสิ่งที่รัก แต่ต้องวางแผน เริ่มจากเล็ก ค่อยโต และอย่าทุ่มหมดหน้าตักในครั้งเดียว
Key Entities
Organization
LYO
A successful hair care product line and brand under 88 Thailand, which became a billion-baht hero product after a strategic pivot.
88 Thailand(88 ไทยแลนด์)
The company that produces and distributes health and beauty products, including LYO, Hone, and ver.88, and experienced a significant turnaround.
Hone
A skincare product brand under 88 Thailand.
ver.88
A cosmetics brand founded initially by 88 Thailand, which faced challenges during the global pandemic.
Person
Noparat Malaiwong(คุณออย)
Founder and Director of 88 Thailand (88TH), credited with the strategic business formula that led to LYO's billion-baht success.
Noparat Malaiwong(นพรัตน์ มาลัยวงค์)
Founder and Director of 88 Thailand (88TH), credited with the strategic business formula that led to LYO's billion-baht success.
Pharmacist Prawit Tantisuvikul(เภสัชกร ประวิตร ตันติสุวิกุล)
The original formulator of the LYO hair care product, who initially declined to sell the brand but eventually transferred the formula to Noparat Malaiwong.
Num Kanchai Kamnerdploy(หนุ่ม กรรชัย กำเนิดพลอย)
A celebrity presenter who became a key partner in the LYO brand, emphasizing his use of and belief in the product.