Lucky Suki Launches Lucky Marché & Dimsum Model

MGR Online•Economy•14h ago

Reader Briefing

Lucky Suki introduces a new Modern Chinese concept called Lucky Marché & Dimsum to expand its presence in the 40 billion baht suki-shabu market.

•Lucky Suki launched the Lucky Marché & Dimsum model featuring over 50 Chinese dishes and dim sum.
•Pricing for the new model ranges from 219 to 389 baht.
•Miracle Planet Co., Ltd. aims to expand Lucky Suki to 72 branches nationwide by the end of 2026.
•The company targets sales exceeding 3,500 million baht by the end of 2026.

Overview

•The suki and shabu market is valued at approximately 35,000 – 40,000 million baht, accounting for 6-7% of the overall Thai restaurant market.
•The specific suki restaurant segment is valued at 23,000 – 26,000 million baht, representing 65–70% of the combined suki-shabu market.
•Miracle Planet Co., Ltd. introduced the Lucky Marché & Dimsum model, combining suki buffet with Modern Chinese dim sum services.
•Lucky Marché & Dimsum offers three price tiers: 219 baht for suki buffet, 299 baht for dim sum buffet, and 389 baht for a combined buffet.
•Lucky Suki currently operates a total of 58 branches, focusing on community locations with convenient travel.
•Miracle Planet Co., Ltd. expects to expand the Lucky Marché & Dimsum model by another 1–2 branches by the end of this year.
•Miracle Planet Co., Ltd. plans to reach a total of 72 branches nationwide by the end of 2026.
•Wirat Rojayarun stated that Lucky Suki focuses on creating value and new experiences for consumers rather than competing on price reductions or maximum profit.

Full article content is available on the original source.

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Key Quotes

Wirat Rojayarun

"Even though the war in the buffet market is so fierce it can be called a Red Ocean, we view the food business as a basic necessity that will not shrink."

แม้สงครามในตลาดบุฟเฟต์จะดุเดือดจนเรียกว่าเป็น Red Ocean แต่เรามองว่าธุรกิจอาหารเป็นปัจจัย 4 ที่ไม่มีทางหดตัว

Key Entities

Organization

Lucky Suki(ลัคกี้ สุกี้)

A suki-shabu buffet brand managed by Miracle Planet Co., Ltd.

Miracle Planet Co., Ltd.(บริษัท มิราเคิล แพลนเนท จำกัด)

The company that manages the Lucky Suki brand.

Person

Rosarin Tiyawaraphan(รสรินทร์ ติยะวราพรรณ)

Executive Director of Miracle Planet Co., Ltd.

Wirat Rojayarun(วิรัตน์ โรจยารุณ)

Executive Director of Miracle Planet Co., Ltd.