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"Lucky Suki" Expands to 15 Provinces, Launches "Marche" to Cut Food Waste

"Lucky Suki" Expands to 15 Provinces, Launches "Marche" to Cut Food Waste

MGR Online•Economy•90d ago

Reader Briefing

Lucky Suki is significantly expanding its operations by opening over 30 new branches and entering 15 new provinces in 2026, backed by a 500 million THB investment and a strategic partnership with CRG.

  • •Lucky Suki plans a major expansion in 2026 with a 500 million THB investment, aiming to open over 30 new branches and enter 15 new provinces.
  • •A new 'Lucky Marche' concept store is being launched, allowing customers to self-select ingredients and aiming to reduce food waste.
  • •The brand is strengthening its position through a strategic partnership with Central Restaurants Group (CRG), which invested late last year.
  • •The company projects revenue to exceed 3,500 million THB in 2026, a substantial increase from previous years.

Overview

  • •In 2026, Lucky Suki plans to open over 30 new branches, expanding into 15 new provinces.
  • •A total investment of approximately 500 million THB is allocated for the expansion in 2026.
  • •Lucky Suki is launching a new 'Lucky Marche' store concept, featuring a self-selection food market experience, to reduce food waste.
  • •The expansion is driven by a strategic partnership with Central Restaurants Group (CRG), which began holding shares late last year.
  • •In 2026, Lucky Suki aims for revenue exceeding 3,500 million THB, compared to 2,154 million THB in 2025.
  • •Revenue in 2025 was approximately 2,154 million THB from 42 branches.
  • •Revenue in 2024 was 1,014 million THB from 20 branches, growing 112.4% from 2023.
  • •The first Lucky Marche store opened at Amornphan Market, Kaset, with an investment of 20 million THB.

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Key Quotes

Rosarin Tiyevaraphan
"In 2026, the company has fully planned Lucky Suki's investment after CRG became a strategic partner holding shares late last year."
ในปี 2026 นี้ บริษัทฯวางแผนการลงทุนลัคกี้สุกี้อย่างเต็มที่ หลังจากที่ได้กลุ่มซีอาร์จี (บริษัท เซ็นทรัล เรสตอรองส์ กรุ๊ป จำกัด) เข้ามาเป็นพันธมิตรร่วมถือหุ้นเมื่อปลายปีที่แล้ว
Wirat Rojayaroons
""This year, the overall competition in the buffet suki market remains intense due to the continuous increase in both existing and new players."
“ปีนี้ภาพรวมการแข่งขันในตลาดสุกี้บุฟเฟ่ต์ยังคงรุนแรง จากจำนวนผู้เล่นทั้งรายเดิมและรายใหม่ที่เพิ่มขึ้นอย่างต่อเนื่อง
Wirat Rojayaroons
""CRG is a good partner. They have been in the food business for a long time, possess expertise, extensive knowledge, and a complete food ecosystem."
“ซีอาร์จี ถือเป็นพันธมิตรที่ดี เขาอยู่ในธุรกิจอาหารมานาน มีความเชี่ยวชาญ มีองค์ความรู้มากมาย มีระบบนิเวศน์ด้านอาหารที่สมบูรณ์

Key Entities

Organization

Lucky Suki(ลัคกี้สุกี้)
A suki and barbecue restaurant brand undergoing significant expansion and introducing new store concepts.
CRG(ซีอาร์จี)ℹ️
Central Restaurants Group, a strategic partner and shareholder in Lucky Suki, providing expertise and support.
Central Restaurants Group Company Limited(บริษัท เซ็นทรัล เรสตอรองส์ กรุ๊ป จำกัด)ℹ️
The full legal name of CRG, a major food business operator and a strategic partner in Lucky Suki's expansion.
Miracle Planet Company Limited(บริษัท มิราเคิล แพลนเนท จำกัด)
The parent company managing the Lucky Suki and Lucky Barbecue brands, outlining expansion strategies.
Lucky Barbecue(ลัคกี้ บาร์บีคิว)
A restaurant brand under Miracle Planet Company Limited, also part of the expansion and strategic initiatives.
Kasetsart University(มหาวิทยาลัยเกษตรศาสตร์)ℹ️
A university whose proximity to the first Lucky Marche store was a factor in its selection to attract student customers.

Person

Ms. Rosarin Tiyevaraphan(นางสาวรสรินทร์ ติยะวราพรรณ)
Executive Director of Miracle Planet Company Limited and executive of the Lucky Suki and Lucky Barbecue brands, discussing investment plans.
Mr. Wirat Rojayaroons(นายวิรัตน์ โรจยารุณ)
Executive Director of Miracle Planet Company Limited, providing insights into the competitive suki buffet market and growth strategies.

Place

Amornphan Market(ตลาดอมรพันธ์ุ)
The location of the first Lucky Marche store, chosen for its proximity to Kasetsart University to attract a younger customer base.
V-Square Nakhon Sawan(วีสแควร์ นครสวรรค์)
The planned location for the second Lucky Marche store, indicating an expansion into a new province.