Loei Province Elevates Coffee Beans to Global Standards with Expert Workshop

MGR Online•Society•140d ago

Reader Briefing

Loei Province is actively working to improve its coffee beans to meet international standards through expert workshops and process improvements.

•Loei Province, Thailand, is launching initiatives to elevate local coffee beans to global quality standards.
•Experts from Tha Wang Pha, Nan, are conducting workshops and evaluations to guide farmers in improving processing and farm management.
•The province aims to bridge the significant supply-demand gap for coffee beans, with current production at 500 tons falling far short of the market's 1,700-ton demand.

Overview

•Loei Province is undertaking a project to enhance the quality of its coffee beans, aiming for international recognition and sustainable sales.
•Experts from Tha Wang Pha, Nan, were invited to Loei to assess 20 coffee samples from local farmers.
•Coffee from Loei has a strong flavor base and good soil conditions, but requires improvements in processing diversity and farm management consistency.
•The province faces a significant demand of 1,700 tons of coffee beans while current production is only 500 tons, highlighting a need for increased output and quality.
•Local officials emphasize the transition from traditional farming to quality-focused production that aligns with market needs.
•The province plans to implement strategic development across the entire coffee supply chain, from cultivation ('ต้นน้ำ') to processing ('กลางน้ำ') and marketing ('ปลายน้ำ').
•By meeting international standards, Loei aims to ensure stable income for farmers and promote the 'Loei Coffee' brand, addressing the unmet market demand.
•A workshop focused on understanding quality, standard production, and Cupping sessions are being conducted to provide farmers with in-depth knowledge for improvement.

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Key Quotes

Phuuanaat Charoenratthanukun

"Loei province's coffee has excellent raw material, high potential for taste, and good soil, but there are two areas for further development: 1. processing, 2. farm management."

กาแฟของจังหวัดเลยมีต้นทุนที่ดีมาก พื้นฐานของรสชาติมีศักยภาพสูง ดินดี แต่ยังมีจุดที่ต้องพัฒนาต่อยอดได้ใน 2 มิติ คือ 1.การแปรรูป 2. การจัดการสวน

Phuuanaat Charoenratthanukun

"Study diverse processing methods, don't stick to the old ways. Try new methods like Honey Process or Natural Process, including fermentation control, to create unique flavor profiles."

ศึกษาการแปรรูปให้หลากหลาย อย่าหยุดแค่การทำแบบเดิม ลองเรียนรู้วิธีการใหม่ๆ เช่น Honey Process หรือ Natural Process รวมถึงการควบคุมการหมัก เพื่อสร้างโปรไฟล์รสชาติที่แปลกใหม่และเป็นเอกลักษณ์

Prayoon Aranyrut

"The shift from traditional cultivation to quality production that meets market demand."

การเปลี่ยนจากการปลูกแบบเดิม สู่การผลิตเชิงคุณภาพที่ตลาดต้องการ

Key Entities

Place

Loei Province(จ.เลย)ℹ️

A province in Thailand that is actively working to improve its coffee bean quality to international standards.

Tha Wang Pha District, Nan Province(อ.ท่าวังผา จ.น่าน)ℹ️

A district in Nan Province, Thailand, from which coffee experts were invited to Loei to conduct workshops.

Noob Coffee

A coffee shop near Rajabhat University, Loei, where the coffee bean competition was observed.

Person

Prayoon Aranyrut(นายประยูร อรัญรุท)

Deputy Governor of Loei Province, who participated in coffee bean quality competition events and emphasized the shift to quality production.

Nakhon Butdiwong(นายนคร บุตรดีวงศ์)

Commerce Provinsi of Loei Province, who attended the coffee bean competition.

Q Graderℹ️

An expert qualified in evaluating coffee quality, invited to assess robusta coffee beans in Loei.

Phuuanaat Charoenratthanukun(นายภูวนาท เจริญรัตนนุกุล)

An expert and specialty coffee selector from San Charoen House Specialty Coffee Club in Tha Wang Pha, Nan, who provided expert feedback on Loei's coffee.

Chaiyapot Jaroonpong(นายชัยพจน์ จรูญพงศ์)

Governor of Loei Province, who outlined three main strategies for sustainable coffee quality development.

Organization

Loei Provincial Agricultural Office(สำนักงานเกษตรจังหวัดเลย)

An agricultural office in Loei Province involved in the coffee quality improvement initiatives.

Rajabhat University, Loei(มหาวิทยาลัยราชภัฏเลย)ℹ️

A university in Loei where the coffee bean competition was observed.

San Charoen House Specialty Coffee Club(ชมรมกาแฟพิเศษบ้านสันเจริญ)

A specialty coffee club in Tha Wang Pha, Nan, whose expert provided an assessment of Loei's coffee quality.

Policy

Loei Coffee(กาแฟจังหวัดเลย)

The brand and initiative to promote coffee from Loei Province to international standards and to consumers.