Livestock OK Shops to Promote Safe Food Across Thailand

Khaosod•Economy•8d ago

Reader Briefing

The Department of Livestock Development and the Thai Chamber of Commerce are launching 1,950 'Livestock OK' certified meat shops nationwide to ensure food safety and traceability.

•The Department of Livestock Development and the Thai Chamber of Commerce are promoting 'Livestock OK' shops to ensure safe meat consumption.
•The project aims to establish 1,950 certified shops by 2026 (2026), with 1,230 already participating through CPFGS.
•Standards include sourcing meat from GAP-certified farms, using licensed slaughterhouses, maintaining hygienic retail environments, and ensuring traceability.
•The initiative aims to build consumer confidence, boost local economies, and elevate SMEs in the livestock sector.

Overview

•The 'Livestock OK' project, promoting safe meat for consumers, commenced operations in 2015 (2015) and is now entering its 11th year.
•Nus. Ph. Atchabun Sangsirirak, an expert veterinarian from the Department of Livestock Development, visited a model 'Livestock OK' shop at Siam Khusang Market.
•In the past, general meat retail environments were unhygienic, posing risks of contamination and posing risks to consumers.
•The Department of Livestock Development and the Thai Chamber of Commerce collaborate to enhance consumer confidence in meat products.
•Namthip Pukdeesan, owner of 'Jek Kung' shop, stated that good standards build customer trust and boost sales.
•Currently, 6,776 shops nationwide have joined the certification program across 76 provinces.
•The Department plans to increase awareness of the 'Livestock OK' logo using tools like Google Maps for easier location finding.
•The plan for 2026 (2026) is to expand the number of 'Livestock OK' shops to 1,950.

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Key Quotes

Nus. Ph. Atchabun Sangsirirak

"We have continuously developed and improved meat production processes from farms, slaughterhouses, to distribution points to ensure consumer confidence."

เราได้ดำเนินการพัฒนาปรับปรุงกระบวนการผลิตเนื้อสัตว์ตั้งแต่ฟาร์มเลี้ยงสัตว์ โรงฆ่าสัตว์ ตลอดจนสถานที่จำหน่ายเนื้อสัตว์ มาอย่างต่อเนื่อง เพื่อให้ผู้บริโภคเกิดความมั่นใจ

Namthip Pukdeesan

"Having good standards builds customer trust, grows sales, and simplifies store management. I want other stores to join the project because it's not as difficult as you think."

การมีมาตรฐานที่ดีทำให้ลูกค้าเชื่อมั่น ยอดขายเติบโต และทำให้การบริหารจัดการร้านง่ายขึ้น อยากให้ร้านค้าอื่นเข้าร่วมโครงการ เพราะไม่ได้ยากอย่างที่คิด

Pornchai Eiamsanguanjit

"Standardized Livestock OK shops are the foundation of the local economy. This project helps elevate SMEs and increase competitiveness."

ร้านปศุสัตว์ OK ที่ได้มาตรฐาน คือรากฐานสำคัญของเศรษฐกิจท้องถิ่น โครงการนี้มีส่วนช่วยยกระดับ SME และเพิ่มขีดความสามารถในการแข่งขัน

Key Entities

Organization

Department of Livestock Development(กรมปศุสัตว์)ℹ️

The government organization responsible for promoting safe meat products and establishing industry standards in Thailand.

Thai Chamber of Commerce(หอการค้าไทย)ℹ️

The leading business organization in Thailand, collaborating with the Department of Livestock Development to promote the 'Livestock OK' program.

Google Mapsℹ️

A digital mapping service that will be utilized to help consumers easily locate 'Livestock OK' certified shops.

Jek Kung(เจ๊กุ้ง)

A model meat shop certified under the 'Livestock OK' program, owned by Namthip Pukdeesan.

CPFGS

An entity that has promoted and advised shops to join the 'Livestock OK' program, with 1,230 successful participants.

Law

Livestock OK(ปศุสัตว์ OK)

A certification program and shop standard established by the Department of Livestock Development to ensure the safety and quality of meat products.

GAP (Good Agricultural Practices)(GAP)

A standard for farms to ensure good agricultural practices, which is a requirement for meat sourcing in the 'Livestock OK' program.

Person

Atchabun Sangsirirak(อัจฉรบุณณ์ แสงศิริรักษ์)

An expert veterinarian at the Department of Livestock Development who visited 'Livestock OK' shops.

Namthip Pukdeesan(นางน้ำทิพย์ ภักดีแสน)

The owner of the 'Jek Kung' shop, a model 'Livestock OK' store.

Pornchai Eiamsanguanjit(นายพรชัย เอี่ยมสงวนจิตต์)

The Vice Chairman of the Livestock Business Committee of the Thai Chamber of Commerce, who commented on the project's economic impact.

Place

Siam Khusang Market(ตลาดสยามคู่สร้าง)

A market in Phra Samut Chedi District, Samut Prakan Province, where a model 'Livestock OK' shop was visited.

Phra Samut Chedi District(อ. พระสมุทรเจดีย์)

The district in Samut Prakan Province where Siam Khusang Market is located.

Samut Prakan Province(จ. สมุทรปราการ)ℹ️

The province in Thailand where Phra Samut Chedi District is located.