LISA as TAT Amazing Thailand Ambassador drives 400M+ views

Thansettakij•Economy•1d ago

Reader Briefing

The Tourism Authority of Thailand reports that the Amazing Thailand Ambassador project featuring LISA generated over 448 million media impressions and boosted tourism in several provinces.

•The Tourism Authority of Thailand (TAT) utilized LISA as the Amazing Thailand Ambassador for the 'Feel All the feelings' campaign.
•The project achieved over 448 million media reaches and generated 567 million baht in public relations value.
•Traveloka data shows a 10% increase in foreign tourist demand and a 25% increase in Thai tourist demand for Thailand in 2026.
•Specific destinations like Red Lotus Lake in Udon Thani saw a 79.66% increase in tourists in February 2026.

Overview

•The Tourism Authority of Thailand launched the 'Amazing Thailand Ambassador' project and the 'Feel All the feelings' campaign featuring LISA.
•The project reached over 448 million times across various media channels, with 89.4 million views of advertising films.
•Public relations value reached 567 million baht, and the official launch at Wat Arun Ratchawararam Ratchawaramahawihan created 409 million baht in PR value.
•Traveloka reported that in 2026, booking for accommodations by Southeast Asian travelers grew by more than 30% compared to the previous year.
•Red Lotus Lake in Udon Thani saw tourists increase by 79.66% and tourism revenue increase by 208.07% in February 2026.
•Khao Sok National Park saw a 34% increase in tourists between February and June 2026.
•Tourism revenue grew between January and May 2026 in Phayao by 8.48%, Chiang Rai by 3.11%, and Lampang by 2.83%.
•In 2027, the Tourism Authority of Thailand will implement 'The Year of Transformation' to shift from quantity-based growth to value-based growth.

Full article content is available on the original source.

Read on Thansettakij (Thai Version)View in Google Translate

Source: Thansettakij (Original)

Key Entities

Person

Thapanee Kiatpaibool(ฐาปนีย์ เกียรติไพบูลย์)

Governor of the Tourism Authority of Thailand.

LISA(ลิซ่า)

The Amazing Thailand Ambassador who participated in the 'Feel All the feelings' campaign.

Organization

Tourism Authority of Thailand(การท่องเที่ยวแห่งประเทศไทย)ℹ️

The organization that launched the Amazing Thailand Ambassador project.

Travelokaℹ️

The source of data regarding tourist demand and accommodation bookings in 2026.

Place

Wat Arun Ratchawararam Ratchawaramahawihan(วัดอรุณราชวรารามราชวรมหาวิหาร)ℹ️

The location where the Amazing Thailand Ambassador was officially launched.

Red Lotus Lake(ทะเลบัวแดง)

A tourist attraction in Udon Thani province that saw a significant increase in visitors.

Udon Thani Province(จังหวัดอุดรธานี)ℹ️

The province where Red Lotus Lake is located.

Wat Chedi Luang(วัดเจดีย์หลวง)ℹ️

A tourist attraction in Chiang Mai province that received interest from the LISA campaign.

Chiang Mai Province(จังหวัดเชียงใหม่)ℹ️

The province where Wat Chedi Luang is located.

Bangkok(กรุงเทพฯ)ℹ️

The location of Wat Arun Ratchawararam Ratchawaramahawihan.

Koh Talu(เกาะทะลุ)ℹ️

A tourist attraction in Rayong province that received interest from the LISA campaign.

Rayong Province(จังหวัดระยอง)ℹ️

The province where Koh Talu is located.

Khao Sok National Park(อุทยานแห่งชาติเขาสก)ℹ️

A park that saw a 34% increase in tourists between February and June 2026.

Phayao Province(จังหวัดพะเยา)ℹ️

A province that saw an 8.48% increase in tourism revenue between January and May 2026.

Chiang Rai Province(จังหวัดเชียงราย)ℹ️

A province that saw a 3.11% increase in tourism revenue between January and May 2026.

Lampang Province(จังหวัดลำปาง)ℹ️

A province that saw a 2.83% increase in tourism revenue between January and May 2026.