Lisa: Amazing Thailand Ambassador Promotes Diverse Travel Experiences

Khaosod•Economy•266d ago

Reader Briefing

The Tourism Authority of Thailand launches a new campaign featuring global superstar "Lisa" Lalisa Manobal as the "Amazing Thailand Ambassador" to showcase the diverse emotions and experiences awaiting tourists in Thailand.

•The Tourism Authority of Thailand (TAT) has partnered with "Lisa" Lalisa Manobal, the "Amazing Thailand Ambassador", to launch a new advertising film titled "Feel All The Feelings – Travel Thailand, Experience All Emotions".
•The campaign aims to boost Thai tourism, enhance Thailand's image as a trusted destination, and promote the country as a quality destination.
•The new film showcases various tourist attractions across Thailand and the emotional experiences visitors can expect, from happiness and peace to excitement and warmth.

Overview

•The Tourism Authority of Thailand (TAT) has partnered with "Lisa" Lalisa Manobal to launch a new campaign.
•The "Amazing Thailand Ambassador" "Lisa" - Lalisa Manobal is used to convey diverse feelings and experiences in traveling Thailand.
•The campaign "Feel All The Feelings" aims to elevate quality tourism and distribute income and tourists to new potential areas.
•The campaign intends to promote Thailand as a "Quality Leisure Destination" capable of creating unforgettable memories.
•A new advertising film titled "Feel All The Feelings – Travel Thailand, Experience All Emotions" has been released as part of the campaign.
•The film features "Lisa" Lalisa Manobal inviting tourists to experience the unique feelings found in Thailand, such as happiness, peace, excitement, challenge, and warmth.
•The advertising film also features Thai celebrities Win Metawin Opas-iamkajorn, Gulf Kanawut Traipipattanapong, and Blue Pongtiwat Tangwancharoen.
•The campaign "Feel All The Feelings" aims to encourage tourists to explore secondary cities and increase trip value, following the strategy "Value over Volume".

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Key Quotes

Lisa (Lalisa Manobal)

"What feeling does Thailand give?"

ประเทศไทยให้ความรู้สึกแบบไหน

Key Entities

Person

Lisa – Lalisa Manobal(ลิซ่า – ลลิษา มโนบาล)ℹ️

Global superstar and "Amazing Thailand Ambassador" featured in the new tourism campaign.

Ms. Thapanee Kiatphaibool(นางสาวฐาปนีย์ เกียรติไพบูลย์)

Governor of the Tourism Authority of Thailand (TAT) who provided insights on the campaign.

Win – Metawin Opas-iamkajorn(วิน – เมธวิน โอภาสเอี่ยมขจร)ℹ️

Thai celebrity featured in the "Feel All The Feelings" advertising film.

Gulf – Kanawut Traipipattanapong(กลัฟ – คณาวุฒิ ไตรพิพัฒนพงษ์)ℹ️

Thai celebrity featured in the "Feel All The Feelings" advertising film.

Blue – Pongtiwat Tangwancharoen(บลู – พงศ์ทิวัตถ์ ตั้งวันเจริญ)ℹ️

Thai celebrity featured in the "Feel All The Feelings" advertising film.

Organization

Tourism Authority of Thailand (TAT)(ททท.)ℹ️

The national tourism board responsible for launching the "Feel All The Feelings" campaign.

Policy

Amazing Thailand Ambassador

The title held by Lisa Lalisa Manobal for the current tourism promotion campaign.

Place

Wat Chedi Luang(วัดเจดีย์หลวง)ℹ️

A temple in Chiang Mai featured in the "Feel All The Feelings" advertising film, showcasing the beauty of the candle-lighting ceremony.

Chiang Mai Province(จังหวัดเชียงใหม่)ℹ️

A province in Thailand featured in the "Feel All The Feelings" advertising film.

Lampang Province(จังหวัดลำปาง)ℹ️

A province in Thailand featured in the "Feel All The Feelings" advertising film, showcasing its "sky-high pagoda" scenery.

Phu Langka(ภูลังกา)

A location in Phayao Province featured in the "Feel All The Feelings" advertising film, known for its sea of mist.

Phayao Province(จังหวัดพะเยา)ℹ️

A province in Thailand featured in the "Feel All The Feelings" advertising film.

Wat Arun Ratchawararam Ratchawaramahawihan(วัดอรุณราชวรารามราชวรมหาวิหาร)ℹ️

A temple in Bangkok featured in the "Feel All The Feelings" advertising film, showcasing the beauty of the morning light.

Bangkok(กรุงเทพมหานคร)ℹ️

The capital city of Thailand, with Wat Arun featured in the "Feel All The Feelings" advertising film.

Red Lotus Sea(ทะเลบัวแดง)ℹ️

A tourist attraction in Udon Thani Province featured in the "Feel All The Feelings" advertising film.

Udon Thani Province(จังหวัดอุดรธานี)ℹ️

A province in Thailand featured in the "Feel All The Feelings" advertising film, home to the Red Lotus Sea.

Thi Lo Su Waterfall(น้ำตกทีลอซู)ℹ️

A waterfall in Tak Province featured in the "Feel All The Feelings" advertising film, representing the sound of water.

Tak Province(จังหวัดตาก)ℹ️

A province in Thailand featured in the "Feel All The Feelings" advertising film.