Line Thailand reveals Gen Z and Alpha usage trends

Post Today•Economy•4d ago

Reader Briefing

LINE Thailand reports 56 million users and reveals a shift in communication behavior among Gen Z and Gen Alpha.

•LINE Thailand has 56 million users and over 7 million LINE Official Account users.
•LINE Premium has reached 3 million cumulative members within approximately one year of launch.
•Gen Z and Gen Alpha users aged 15-24 are increasingly using emoji reactions instead of stickers to avoid disturbing others with notifications.

•LINE Thailand currently has 56 million users and more than 7 million LINE Official Account users.
•LINE Premium has reached 3 million cumulative members, with users showing 50% higher spending on LINE Shopping and 30% higher food orders via LINE MAN than average users.
•Gen Z and Gen Alpha users aged 15-24 prefer using emoji reactions over stickers because they view stickers at the end of a conversation as potentially disturbing due to notification sounds.
•The Premium Unsend feature, which removes messages without notification, is used 9 times more than the standard Unsend feature.
•Brands have begun creating Sponsor Emoji in response to the shifting behavior of younger users.
•The top three industry groups using LINE Official Account are Beauty and Fashion, Fashion Lifestyle, and Food.
•LINE Thailand's development roadmap focuses on enhancing Chat Commerce, expanding digital experiences via LINE MINI Eats and LINE MINI App, and growing the LINE Ecosystem.

Full article content is available on the original source.

LINE Thailand(LINE ประเทศไทย)

The Thailand division of the LINE platform that shared user insights and business roadmaps.

LINE MAN

A food delivery service within the LINE ecosystem.

Ratthi Chatdamrongsak(รัฐธีร์ ฉัตรดำรงค์ศักดิ์)

The Vice President of Commercial at LINE Thailand.

Japan(ญี่ปุ่น)ℹ️

A country used as a comparison for LINE Premium usage proportions.

Taiwan(ไต้หวัน)ℹ️

A country used as a comparison for LINE Premium usage proportions.