LINE Thailand Business Insight 2026 Roadmap

MGR Online•Economy•19d ago

Reader Briefing

LINE Thailand presented its 2026 business roadmap focusing on becoming a Trusted Platform for Thai entrepreneurs through Chat Commerce and digital solutions.

•LINE Thailand hosted the LINE Thailand Business Insight 2026 event to reveal platform development directions.
•The platform aims to transition from a communication tool to a business growth infrastructure.
•LINE is focusing on three main development areas for its Chat Commerce Engine: Seller AI Automation, Customer Data Agent, and Return on Broadcast Spend.
•LINE is expanding its ecosystem through LINE Premium, LINE MINI App, and Character IP via IPX.

Overview

•LINE Thailand announced its strategy to become a Trusted Platform to help Thai businesses build trust and long-term relationships with users.
•LINE OA recorded 12,000 million conversations in 2025 and over 800 million friend additions in the first half of 2026.
•LINE is developing a Chat Commerce Engine featuring Seller AI Automation to reduce admin workload and improve sales closure rates.
•LINE MINI App saw its number of services grow 3-fold to over 1,000 apps after allowing general developers to create channels in March 2026.
•LINE Premium currently has over 3 million users and has increased average orders from members by 30% to 50% via partners LINE SHOPPING and LINE MAN.
•LINE Sponsored Stickers recorded over 979 million usages in Thailand last year.
•Collaborations via IPX, such as the LINE FRIENDS collection with Big C, resulted in sales exceeding targets by 200%.
•Ratti Chatdamrongsak stated that LINE is moving from a communication platform to become a key infrastructure for business growth.

Full article content is available on the original source.

Read on MGR Online (Thai Version)View in Google Translate

Source: MGR Online (Original)

View Original Article

Key Entities

Organization

LINE Thailand(LINE ประเทศไทย)

The Thailand division of the LINE platform that aims to be a Trusted Platform for Thai entrepreneurs.

Karunℹ️

A brand using the LINE MINI Eats solution.

CPS Coffee

A brand using the LINE MINI Eats solution.

Bottomless

A brand using the LINE MINI Eats solution.

After Dark

A brand using the LINE MINI Eats solution.

LINE SHOPPING

A partner brand within the LINE ecosystem offering lifestyle benefits to LINE Premium members.

LINE MAN

A partner brand within the LINE ecosystem offering lifestyle benefits to LINE Premium members.

Butterbear

A brand that used LINE Sponsored Emoji to create high engagement and downloads.

IPXℹ️

Formerly LINE FRIENDS, a service providing global Character IP for business collaborations.

Big Cℹ️

A partner that collaborated with IPX for a LINE FRIENDS collection.

NCT DREAM

An artist group that collaborated on the Dreamiez character.

Person

Ratti Chatdamrongsak(รัฐธีร์ ฉัตรดำรงค์ศักดิ์)

Vice President of Commercial at LINE Thailand.

G-DRAGON

An artist who collaborated on the ZO&FRIENDS character.