LINE Reveals Profitable IP Creation Formula at TCEX 2026

MGR Online•Economy•2d ago

Reader Briefing

LINE Thailand shared strategies for developing intellectual property (IP) and expanding creator opportunities at the Thailand Character & Content Expo 2026.

•LINE Thailand presented IP growth and monetization strategies at the Thailand Character & Content Expo 2026 on July 9, 2026.
•LINE reported having over 1.6 million creators, with Emoji growth reaching 31% and Stickers and Themes growing by 10%.
•LINE WEBTOON currently has over 170 million monthly active users globally across 9 countries.
•The Department of Intellectual Property (DIP) organized the event to drive the creative economy and enhance Thai creators' potential.

Overview

•The Thailand Character & Content Expo 2026 (TCEX 2026) was organized by the Department of Intellectual Property (DIP) of the Ministry of Commerce.
•The event took place on July 9, 2026.
•LINE Thailand reported over 1.6 million creators, representing a 14% increase from the previous year.
•Woraphon Leelavechabut stated that character success depends on the ability to meet daily communication needs rather than just cuteness.
•LINE STICKERS data shows the top 10 popular keywords have been searched over 8 billion times.
•LINE plans to support Thai creators in 2026 through tools, programs, and revenue models including Revenue Sharing for LINE STICKERS Premium.
•Several LINE WEBTOON works, including those by Thai artists like 'Chan Ni Lae Than Khun Thi Suay Thi Sut Nai Siam' and 'Summer Night', have been adapted into series by GMMTV.
•LINE will expand collaborations with IPX (LINE FRIENDS) to promote brand collaboration, licensing, and international market expansion.

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Key Quotes

Woraphon Leelavechabut

"Thailand is the country with the highest average LINE STICKERS sending rate per person in the world."

ประเทศไทยเป็นประเทศที่มีอัตราการส่ง LINE STICKERS เฉลี่ยต่อคนสูงที่สุดในโลก

Akira Phatthanakul

"The heart of creating a successful IP is not just about read counts, but creating a community and a strong fandom base."

หัวใจของการสร้าง IP ที่ประสบความสำเร็จ ไม่ได้อยู่ที่ยอดอ่านเพียงอย่างเดียว แต่คือการสร้างคอมมูนิตี้และฐานแฟนด้อมที่แข็งแรง

Key Entities

Organization

LINE Thailand(LINE ประเทศไทย)

A company that provides platforms for stickers and webtoons and supports Thai creators in developing intellectual property.

Department of Intellectual Property(กรมทรัพย์สินทางปัญญา)

The organizer of the Thailand Character & Content Expo 2026 under the Ministry of Commerce.

Ministry of Commerce(กระทรวงพาณิชย์)ℹ️

The government ministry overseeing the Department of Intellectual Property.

LINE WEBTOON

A global webcomic platform with over 170 million monthly users.

WEBTOON Entertainment

The international entertainment company that operates the WEBTOON platform.

GMMTVℹ️

A company that adapted Thai webtoon works into series.

SCB

A lead organization that collaborated with LINE on projects.

IPXℹ️

The entity associated with LINE FRIENDS that LINE will collaborate with for licensing and brand expansion.

Person

Woraphon Leelavechabut(วรพล ลีลาเวชบุตร)

Director of Consumer Business at LINE Thailand.

Akira Phatthanakul(อาคิราศ์ พัฒนกุล)

Head of Business Partnership at LINE WEBTOON Thailand.

Thanit Chiarsawatwattana(นัด ธนิษฐ์ เจียรสวัสดิ์วัฒนา)

Owner of the character Nat Ped and the channel Nat Review.

Thanaphat Damkul(จอม ฐานพัฒน์ ดำกุล)

Known as Jormungand, the creator of the webtoon Summer Night and IVY.