LG Launches Life’s Good 2026 Global Campaign

MGR Online•Economy•8d ago

Reader Briefing

LG Electronics introduces the "Life’s Good 2026" campaign focusing on using AI technology to reduce the daily mental load of users.

•LG Electronics launched the "Life’s Good 2026" campaign under the concept "Free up your mind."
•The campaign highlights LG AI technology's ability to manage household chores and miscellaneous tasks to reduce mental load.
•LG's survey found that people spend nearly one-quarter of the year, or 87 days, carrying a mental load.
•Featured products include LG WashTower, LG Styler, LG OLED TVs, and LG DUALCOOL air conditioners.

Overview

•LG Electronics launched the global "Life’s Good 2026" campaign based on the concept "Free up your mind."
•An LG Electronics survey revealed people carry a mental load for approximately 87 days per year.
•Survey data shows that 51% of respondents report that mental load leads to poor sleep, while 49% say it affects physical health.
•LG Electronics research indicates people face an average of 27 interruptions from mental load during their waking hours each day.
•Kim Hyo-eun, Head of Brand Management at LG Electronics, stated that technology should help people regain time for self-care.
•Dr. Judith Joseph stated that unshared household chores are a silent trigger for emotional exhaustion.
•LG Electronics provided an interactive experience allowing users to explore and understand their own mental load through a series of questions.
•The campaign aligns with the "Affectionate Intelligence" vision of LG Electronics.

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Key Quotes

Kim Hyo-eun

"In this fourth year, the Life’s Good campaign continues to show how innovation makes Life’s Good and can bring the brand's promise to people's lives."

ในปีที่ 4 นี้ แคมเปญ Life’s Good ยังคงนำเสนอให้เห็นว่านวัตกรรมทำให้ Life’s Good ได้อย่างไร และสามารถนำคำมั่นสัญญาของแบรนด์มาสู่ชีวิตของผู้คนอย่างแท้จริง

Dr. Judith Joseph

"LG's focus on reducing mental load is considered a solution at the root cause of the modern life crisis."

การที่แอลจีมุ่งลดภาระทางความคิด ถือเป็นการแก้ปัญหาที่ต้นเหตุของวิกฤตในชีวิตยุคใหม่

Key Entities

Organization

LG Electronics(บริษัท แอลจี อีเลคทรอนิคส์ จำกัด)ℹ️

The company that launched the Life’s Good 2026 global campaign to reduce mental load through AI technology.

TIME100 Creators Magazine(นิตยสาร “TIME100 Creators”)

A publication that ranked Dr. Judith Joseph as one of the most influential people in the digital world for 2026.

Person

Kim Hyo-eun(คิม ฮโย-อึน)

The Head of Brand Management at LG Electronics.

Dr. Judith Joseph(ดร. จูดิธ โจเซฟ)

A board-certified psychiatrist and TIME100 Creator for 2026 who commented on the mental load crisis.