LEPAS 2026 Marketing Plan and New Model Launches

MGR Online•Economy•3d ago

Reader Briefing

LEPAS reveals a strategic plan to launch the L8 and L6 SIVP models and expand its dealer network in Thailand during the second half of 2026.

•LEPAS announced the upcoming launch of the LEPAS L8 and LEPAS L6 SIVP models by the end of 2026.
•LEPAS aims to expand its dealer network to 50 locations across Thailand by 2026.
•The company is transitioning from importing CBU vehicles to establishing a CKD production base in Rayong province.
•Special promotional pricing of 799,900 Baht for the LEPAS L6 was offered at the BIG MOTOR SALE 2026 event.

Overview

•LEPAS announced plans to launch two new models, the LEPAS L8 and LEPAS L6 SIVP, by the end of 2026.
•The announcement took place at the BIG MOTOR SALE 2026 event held from August 21–30, 2026, at the BITEC Bangna exhibition center.
•LEPAS currently has 39 dealers, reaching 78% of its target to have 50 dealers across Thailand by 2026.
•LEPAS is preparing a domestic production base in Rayong province to transition from CBU imports to CKD production.
•Chal Wang, Country Director of LEPAS Thailand, stated that the LEPAS Care program will be developed alongside the service network expansion.
•LEPAS introduced a black interior option for the LEPAS L6 at BIG MOTOR SALE 2026, with deliveries starting in October 2026.
•LEPAS offered a promotional price of 799,900 Baht for the LEPAS L6, reduced from the normal price of 899,900 Baht.
•LEPAS plans to create a business ecosystem through co-branding, customer relations, and collaborations with media and KOLs.

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Key Quotes

Chal Wang

"Great brands must have a clear growth path. Our business expansion strategy begins with importing completely built-up (CBU) vehicles toward establishing domestic CKD production."

แบรนด์ที่ยิ่งใหญ่ต้องมีเส้นทางการเติบโตที่ชัดเจน กลยุทธ์การขยายธุรกิจของเราเริ่มต้นจากการนำเข้ารถยนต์สำเร็จรูป หรือ CBU ไปสู่การจัดตั้งฐานการผลิตแบบ CKD ในประเทศ

Jittisak Wong Siri

"Expanding the dealer network is one of the key pillars of LEPAS's growth. We want customers to have full access to showrooms, service centers, personnel, parts, and specialized equipment."

การขยายเครือข่ายผู้แทนจำหน่ายถือเป็นหนึ่งในเสาหลักสำคัญของการเติบโตของ LEPAS เราต้องการให้ลูกค้าสามารถเข้าถึงทั้งโชว์รูม ศูนย์บริการ บุคลากร อะไหล่ และอุปกรณ์เฉพาะทางได้อย่างครบถ้วน

Key Entities

Organization

LEPAS

A premium electric vehicle brand expanding its market and production in Thailand.

Person

Chal Wang(ชาล หวัง)

Country Director of LEPAS Thailand.

Jittisak Wong Siri(จิตติศักดิ์ วงษ์ศิริ)

Director of Sales and Dealer Network Development for LEPAS Thailand.

Rattakorn Jengbumpenthan(รัฐกร เจ็งบำเพ็ญทาน)

A contact person for dealership inquiries for LEPAS.

Passadakarn Rangsiroj(พัสตร์ดากานต์ รังสิโรจน์)

A contact person for marketing information for LEPAS.

Place

BITEC Bangna(ศูนย์นิทรรศการและการประชุมไบเทค บางนา)

The venue where BIG MOTOR SALE 2026 was held.

Rayong(ระยอง)ℹ️

The province where LEPAS is preparing its domestic production plant.